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On the show
From 19 epsHosts
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Recent episodes
UP556 'Serviette Maths': Sky Sports Boss On The Premflix Threat
Jun 23, 2026
58m 29s
UP555 The Lord's Question: What Does The MCC Brand Stand For?
Jun 16, 2026
53m 43s
UP554 The Bundle World Cup Special
Jun 12, 2026
53m 02s
UP553 Live: The Business of Horse Racing
Jun 9, 2026
57m 02s
UP552 Chat_UP: Google's AI pivot and the end of the subsidised era
Jun 2, 2026
57m 41s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | UP556 'Serviette Maths': Sky Sports Boss On The Premflix Threat | Jonathan Licht, Chief Sports Officer at Sky Sports, discusses Sky's dominant position in UK sports broadcasting, strategic partnerships, and the future of sports media. Key topics: Sky's portfolio dominance: 225 Premier League matches, 1,000+ EFL games, 118 WSL matches, Formula 1, cricket, golf, NFL, tennis, darts, netballThe growth paradox: How building sports audiences creates competitive tension at rights renewal timeSky Labs & The Hundred: Co-creation process that helped develop franc... | 58m 29s | ||||||
| 6/16/26 | UP555 The Lord's Question: What Does The MCC Brand Stand For? | The £295million sale of London Spirit franchise was one of the big sports business stories of the last year. Some of Silicon Valley's most successful and famous leaders buying 49% of The Hundred's Lord's based franchise, in partnership with The MCC, one of the most storied names in cricket. So what is the MCC today, and how is that changing in one of the most important years in the great ground's history? In this episode, Richard Gillis is joined by Katie Maier, Chief Marketing Officer ... | 53m 43s | ||||||
| 6/12/26 | UP554 The Bundle World Cup Special✨ | sports broadcastingWorld Cup+3 | Murray BarnettYannick Ramcke | — | — | sports broadcasting2026 World Cup+3 | — | 53m 02s | |
| 6/9/26 | UP553 Live: The Business of Horse Racing✨ | horse racingbusiness+3 | Charlie Boss | Spotlight Sports GroupRacing Post | London | horse racingbusiness+4 | — | 57m 02s | |
| 6/2/26 | UP552 Chat_UP: Google's AI pivot and the end of the subsidised era✨ | AIGoogle+4 | — | Gemini 3.5Gemini Omni+2 | — | AIGoogle+4 | — | 57m 41s | |
| 5/26/26 | UP551 Coke's Cole Palmer Problem: When the ambassador misses the party✨ | endorsement dealssports marketing+5 | Ricardo Fort | Coca-Cola | — | Cole PalmerCoca-Cola+5 | — | 43m 16s | |
| 5/19/26 | UP550 Inside Edge: IPL Auctions and the Financialization of Everything✨ | IPL Auctionsfinancialization+4 | — | IPLUK+1 | — | IPLcricket+5 | — | 1h 07m 18s | |
| 5/12/26 | UP549 Priced Out: FIFA’s Big Ticket Gamble✨ | FIFA World Cupticket pricing+3 | Professor Rob WilsonShaun Stewart | FIFAStubHub+2 | — | FIFAWorld Cup+6 | — | 40m 39s | |
| 5/5/26 | UP548 The Bundle: Gary Neville's Noise Strategy; What World Rugby sees in IMG; Amazon pitches for the Super Bowl✨ | sports mediastreaming marketplace+3 | — | OneFootballF1+4 | — | Gary NevilleWorld Rugby+5 | — | 57m 18s | |
| 5/1/26 | UP547 Picks and Shovels: The Ecosystem Investment Thesis✨ | sports investmentecosystem+3 | David DelleaChristophe Sommer+1 | Altman Solon | — | sports investmentecosystem investment+5 | — | 51m 44s | |
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| 4/28/26 | UP546 NBA Europe: It’s not about basketball✨ | NBA Europe franchisefranchise sale+4 | Lenz Balan | NBA | LondonParis+2 | NBA Europefranchise fees+5 | — | 49m 12s | |
| 4/21/26 | UP545 'Normal Idiots': Reddit, Discord and the Value of 1000 True Fans✨ | sports digital strategystreaming platforms+3 | Dan Ayers | IMGReddit+4 | — | sportsdigital strategy+7 | — | 1h 05m 01s | |
| 4/14/26 | UP544 ChatUP: Craig Hepburn on how Agentic AI changes sports consultancy✨ | AI in sportsdigital transformation+3 | Craig Hepburn | UEFAArt Basel+1 | — | Agentic AIsports consultancy+5 | — | 42m 18s | |
| 4/7/26 | UP543 Business Moment of the Year: Inside the 25th Sport Industry Award Judging Room✨ | Sport Industry AwardsBusiness Moment of the Year+3 | — | EY | LondonBattersea Evolution | Sport Industry AwardsBusiness Moment of the Year+3 | — | 59m 09s | |
| 3/31/26 | UP542 Wedge Issues Live: The Golf Business in 2026✨ | golf businessCallaway Golf+3 | Ben SharpeJason Wessely | Callaway Golf | London | golfbusiness+5 | — | 46m 18s | |
| 3/27/26 | UP541 Addicted To Fake Fan Numbers: When Sport Met The Dead Internet✨ | digital advertisingad fraud+3 | Dr. Augustine Fou | Digital advertisinginternet+1 | — | digital ad fraudfake impressions+3 | — | 44m 56s | |
| 3/24/26 | UP540 The Bundle: Premier League plus points; Apple's Meh Bundle; FIFA's 10 minute YouTube hook✨ | sports mediastreaming marketplace+4 | — | Premier LeagueApple+1 | Singapore | Premier LeagueApple+6 | — | 57m 39s | |
| 3/17/26 | UP539 Spin Class: PR lessons from Kirsty Coventry, Sir Jim Ratcliffe and Igor Tudor✨ | PR lessonscommunications+3 | Henry ChappellNeil Daugherty+1 | Pitch Marketing GroupTeneo+1 | — | PRcommunications+5 | — | 1h 08m 54s | |
| 3/10/26 | UP538 Ted Knutson on Brentford, Betting and Benham. And how AI will change football data✨ | football dataanalytics+3 | Ted Knutson | BrentfordStatsBomb+2 | — | footballdata analytics+5 | — | 53m 05s | |
| 3/6/26 | UP537 The Buy Side: Inside Unilever's FIFA World Cup Strategy✨ | FIFA World Cupmarketing strategy+4 | Ben Curtis | UnileverRexona+3 | — | UnileverRexona+4 | — | 42m 27s | |
| 3/3/26 | UP536 Other People's Money: Bex Smith's thesis for women's football multi club ownership✨ | women's footballmulti club ownership+3 | Bex Smith | Crux FootballMontpellier+1 | New ZealandGermany+2 | Bex Smithwomen's football+5 | — | 1h 05m 32s | |
| 2/24/26 | UP535 Inside Edge - T20's Product-Market fit is 'the biggest delta in global sport' | What T20 Cricket Teaches Every Sport About The Race For The Global Fan. Mike Jakeman joins Richard for Inside Edge, the business of cricket series. Guests: Finn Bradshaw, Head of Digital, ICC Edward Fitzgibbon, Managing Director, NYZ Consulting. Twenty20 cricket is one of the great product innovations in modern sport. Compact, volatile, accessible to anyone with three hours and a phone signal, it has done something fifty-over cricket never managed: it compressed the development ti... | 1h 02m 25s | ||||||
| 2/17/26 | UP534 Barney Francis on Media Rights and Wrongs | Barney Francis offers an insider's view of the sports media economy, drawing on his huge experience as MD of Sky Sports in the UK and EVP, Studios at IMG, the company's production business. The conversation spans new sports formats, piracy, streaming disruption, rights economics, the creation of The Hundred, the Premier League's move to in-house production, and the structural challenges facing rugby in the UK. New Formats: Additive vs DisruptiveResilience of Incumbent Rights HoldersPir... | 55m 16s | ||||||
| 2/10/26 | UP533 The Bundle: Super Bowl, cultural relevance v culture war; ITV's in-game ads; FIFA and TikTok | Richard is joined by regular Bundle co-hosts Yannick Ramcke and Murray Barnett. Yannick is General Manager of OTT at the streaming service OneFootball and Murray is founder of 26West Sport and formerly of F1, World Rugby and ESPN. Subscribe to The Bundle Bulletin, via Unofficial Partner's Substack Newsletter. Today's topics: Advertising Renaissance: ITV’s Six Nations in-game advertising (worth 20% of total inventory value) signals broader inflation, with technology approaching rea... | 1h 01m 42s | ||||||
| 2/6/26 | UP532 Inside Edge: County Cricket Beyond The Hundred | Pete Fitzboydon, former CEO of Sussex County Cricket Club, reveals the stark financial realities facing non-Test hosting counties. With only 7 out of 50-60 annual playing days generating profit, counties survive primarily on ECB funding - approximately £3m of a £5-10m turnover. The conversation explores The Hundred's transformative impact, selling the longer game, and the future shape of English domestic cricket in a franchised world. This episode of the Unofficial Partner podcast is brought ... | 59m 09s | ||||||
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