About this episode

This episode explores the concept of confidence as a practiced skill in entrepreneurship, featuring insights from confidence expert Simone Knego.

Most entrepreneurs believe confidence is something they need to “have” before they take action. But what if confidence is actually built because of action? In this episode of Unstuck Your Business , Edith Duran sits down with Simone Knego —confidence expert, TEDx speaker, and author of REAL Confidence —to explore the role identity plays in leadership and business growth. Simone challenges the idea of confidence as performance and instead introduces a more sustainable approach: confidence as a practiced skill rooted in self-awareness and intentional thinking. In this episode, you’ll learn: Why confidence is often misunderstood in entrepreneurship How identity—not tactics—drives long-term growth The concept of “Kitchen Table Leadership” and why it matters Why work-life balance may be the wrong goal altogether A practical framework to interrupt negative self-talk This episode is especially valuable for women building businesses while managing multiple roles—and wondering if they’re doing any of it “well enough.”

People in this episode

Hosts: Edith Duran, Inez Nazario-Vega

Guest: Simone Knego

Topics covered

• confidence in entrepreneurship
• leadership identity
• Kitchen Table Leadership
• work-life balance
• self-awareness
• negative self-talk

Keywords

• confidence
• entrepreneurship
• leadership
• self-awareness
• work-life balance
• negative self-talk
• women in business

Mentioned in this episode

Organizations: TEDx

Books & works: REAL Confidence

More episodes of Unstuck your Business

• Why We Get Stuck (And How to Move Forward) · June 3, 2026 · 34 min
• UYB 107 - Ages and Stages of Life in Business · May 19, 2026 · 32 min
• UYB 106 - The Limits of Limited Liability in Business · May 12, 2026 · 33 min
• UYB 104 - Reputation, Relationships, & Sales · April 28, 2026 · 45 min
• UYB 102 - Beyond the Firewall: Why Information Risk is a Leadership Superpower · April 14, 2026 · 31 min
• UYB 101 - Risk is the Real Growth Currency with Guest Ashley Jablow · April 9, 2026 · 32 min

Explore listener stats, chart rankings, contacts and more on the Unstuck your Business podcast page.