Is Third Wave Coffee Cooked in 2026? – Valor Coffee Podcast Ep. 165
About this episode
The episode discusses the evolution of third-wave coffee and its impact on the industry and consumer preferences.
JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://community.valor.coffee?utm_source=spotify&utm_campaign=ep165 What happened to third-wave coffee? Today, we unpack how the industry has shifted: from purist pour-overs and strict “rules” to flavored lattes, matcha, and a reality that most cafés are just elevated versions of Starbucks. We talk through our own coffee shop journey since 2016, the tension between passion and profitability, and why customer demand has reshaped coffee shops more than anything else. Plus, we dive into whether this shift is actually a bad thing and how it impacts producers, baristas, and the future of specialty coffee. This week's episode is brought to you by our friends at Odeko: Use our code VALOR10 for 10% off your first supply order! Hit the link below to sign up now:n https://portal.odeko.com/signup *If you purchase something through one of our links, we may be entitled to a share of the sale* Buy Valor Coffee: https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep165 Watch on Youtube: https://youtube.com/valorcoffee16 Want to become a Wholesale Partner? Email us at…
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- How Our Coffee Cart Exploded in 2025 – Valor Coffee Podcast Ep. 172
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- Is Specialty Coffee Ready for Automation? (w/ Project Zero) – Valor Coffee Podcast Ep. 170
- Is Automation Killing Specialty Coffee? – Valor Coffee Podcast Ep. 169
- Why Most Coffee Shops Need to Raise Their Prices– Valor Coffee Podcast Ep. 168
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