Bro Culture is Killing Vegan Food

About this episode

This episode discusses the impact of bro culture on the vegan food industry and questions whether brands are targeting the right audience.

Bro culture has officially entered the plant-based aisle and it might be killing it. In this episode, we break down why brands like Beyond Eat Just and Impossible are chasing high-protein, gym-focused trends instead of what actually matters: taste, price, and real-world appeal. Are vegan companies targeting the wrong audience? And is that why mainstream adoption is stalling? Let’s get into it. Send us Fan Mail

People in this episode

Host: Jason Kartalian

Topics covered

• bro culture
• vegan food
• high-protein trends
• taste
• mainstream adoption

Keywords

• vegan
• bro culture
• plant-based
• high-protein
• food trends

Mentioned in this episode

Organizations: Beyond, Eat Just, Impossible

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