Digital Recruiting: Mastering Hiring Through Social Media and Your Website

About this episode

Kristy Ballwanz and Niki Abendschoen discuss how Everhart Veterinary Medicine uses digital platforms to enhance their hiring process.

I am joined not by one but by two guests this week - both from Everhart Veterinary Medicine . Kristy Ballwanz, Practice Manager of the Cross Keys location, and Niki Abendschoen, Director of Marketing and I.T., come on to the show to talk about how they have used their website and social media presence to improve their hiring and recruiting efforts, explaining that they wanted to showcase the culture and values of their practice to attract candidates who would be the right fit for them. On their website, Everhart includes detailed job descriptions for each position so that applicants know exactly what is expected of them. Kristy notes that this has been incredibly helpful, as one recent hire mentioned she had reviewed the job description and core values ahead of her interview, showing she was a good match for their practice culture. Listen in as both Kristy and Niki share some of the positive results that they have seen from their digital recruiting efforts, highlighting that the quality of applicants has improved, with candidates demonstrating a deeper understanding and alignment with Everhart's culture and values. This helps tremendously with the onboarding process, as new hires…

People in this episode

Guests: Kristy Ballwanz, Niki Abendschoen

Topics covered

• digital recruiting
• social media
• hiring
• veterinary medicine
• company culture
• job descriptions

Keywords

• digital recruiting
• social media hiring
• veterinary jobs
• company culture
• job descriptions

Mentioned in this episode

Organizations: Everhart Veterinary Medicine, Veterinary Hospital Managers Association

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