
15 Years In Vietnam: This Is How You Work With Vietnamese | Giovanni Zangani, Founder & Managing Partner, Maestro Equity Partners | EP 390
From Vietnam Innovators by Vietcetera
May 14, 2026 · 35 min · Episode 390
About this episode
Giovanni Zangani discusses the intricacies of doing business in Vietnam and the importance of understanding local culture and entrepreneurs.
In Episode 390 of Vietnam Innovators (English Edition), Giovanni Zangani, Founder and Managing Partner of Maestro Equity Partners, shares his perspective on what foreign investors often misunderstand about doing business in Vietnam. Beyond the country’s strong macro growth story, Giovanni explains why real returns come from understanding local entrepreneurs, family-run businesses, and the operational realities behind the market. The conversation also explores the importance of trust-building, cultural nuances, and taking a hands-on approach when working alongside Vietnamese founders. Through practical insights and real investment experiences, the episode offers a closer look at what it takes to build long-term business success in one of Southeast Asia’s fastest-growing markets. Listen to this episode on Youtube And explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovator Feel free to leave any questions or invitations for business cooperation at hello@vni-digest.com
People in this episode
Guest: Giovanni Zangani
Topics covered
- business in Vietnam
- foreign investment
- cultural nuances
- trust-building
- local entrepreneurs
Keywords
- Vietnam
- business
- foreign investors
- cultural nuances
- trust-building
- entrepreneurs
- investment
Mentioned in this episode
Organizations: Maestro Equity Partners
Places: Vietnam, Southeast Asia
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