Recall Sessions: AI-Native CRMs and What It Takes to Replace Salesforce | Doug Camplejohn & Patrick Thompson

About this episode

Two founders of competing AI-native CRMs discuss the future of CRM technology and the challenges of disrupting established players like Salesforce.

Doug Camplejohn is the Founder & CEO of Coffee, an AI-first CRM. Doug co-founded Fliptop (acquired by LinkedIn), led Sales Navigator at LinkedIn as VP of Product, then ran Sales Cloud at Salesforce as EVP and GM. He's also had exits with Mi5 Networks (acquired by Symantec) and MyPlay (acquired by Bertelsmann). Patrick Thompson is the Co-Founder & CEO of Clarify, an AI-native CRM built for modern go-to-market teams. Clarify has raised $22.5 million. Before Clarify, Patrick co-founded Iteratively, a customer data platform acquired by Amplitude in 2021, where he served as Director of Product and GM for Amplitude CDP. Earlier in his career, he led design for Jira Software at Atlassian. Two founders building competing AI-native CRMs sit down together for the first time. They talk with Somrat Niyogi about why this is the moment for CRM disruption, why you can't just slap an LLM on a legacy database, what it actually takes to build table stakes in CRM, why the term "CRM" has always been a misnomer, how AI changes the business model from per-seat to work-output pricing, what Salesforce and HubSpot are doing behind the scenes, and what they'd tell founders considering the…

People in this episode

Guests: Doug Camplejohn, Patrick Thompson

Topics covered

• AI-native CRM
• Salesforce
• CRM disruption
• business model innovation

Keywords

• AI
• customer relationship management
• technology
• startups

Mentioned in this episode

Products: Clarify, Coffee

Places: Silicon Valley

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