Can Brands and Bars Score With the World Cup?

About this episode

The hosts discuss the impact of the World Cup on brands and bars, exploring American interest in soccer and potential challenges for hospitality in host cities.

Adam, Joanna, and Zach discuss whether the brands and bars that are counting on the upcoming World Cup as a central park of their marketing push or as a major driver of business over the next month might be let down. Just how big is the American appetite for soccer? Will the many obstacles and objections for international tourists harm hospitality properties in host cities? Plus - how do you tell if you kid's friend's parents are cool? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers! Zach is drinking: Vesper Sentinel at Driftwood Joanna is drinking: Rice Lager from Saltfields Brewing Adam is drinking: Martini at Le Veau d'Or Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Adam, Joanna, Zach

Topics covered

• World Cup
• marketing
• hospitality
• soccer
• bars
• brands

Keywords

• World Cup
• soccer
• marketing
• hospitality
• bars
• brands
• American appetite

Mentioned in this episode

Organizations: VinePair, Saltfields Brewing

Products: Vesper Sentinel, Rice Lager, Martini

Places: America, host cities, Driftwood, Le Veau d'Or

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