The Real Process Behind Every Press Feature You See | Ep 146

The Real Process Behind Every Press Feature You See | Ep 146

From Visibility Era by Bridget Sicsko and Lydia Bagarozza

April 7, 2026 · 21 min

About this episode

The episode provides insights into the real process of coordinating PR campaigns and securing media features.

Ever wondered what it truly looks like to be in the midst of a PR campaign? This video pulls back the curtain, offering practical insights into coordinating interviews and managing sample requests to secure media features. If you've been curious about the real-world application of a public relations strategy, this advice is for you. We explain the actual process, providing a behind-the-scenes view of effective public relations efforts and how they contribute to strong brand visib...

People in this episode

Hosts: Bridget Sicsko, Lydia Bagarozza

Topics covered

  • public relations
  • media features
  • PR campaigns
  • interviews
  • brand visibility

Keywords

  • PR campaign
  • media features
  • public relations strategy
  • interviews
  • brand visibility

Mentioned in this episode

Organizations: PR, public relations, media, brand

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