Tips To Reach Out To a Journalist For Press Coverage (Part 2) | Ep 142

About this episode

Lydia shares how to effectively reach out to journalists for press coverage, focusing on determining suitable publications for your brand.

In this episode, Lydia shares how to reach out to a journalist for press coverage — this is a (part 2) where we cover the exact steps to determine which publications are a fit for your brand If you’re a product brand, founder, or CPG company trying to land media coverage, this video walks you through exactly where to start. You’ll learn how to: - Reverse engineer your competitors PR campaigns to see where your brand is also a fit - determine what keywords to Google -- to discover which publi...

People in this episode

Host: Lydia

Topics covered

• press coverage
• journalism
• media strategy
• public relations
• brand marketing

Keywords

• journalist outreach
• press coverage
• media coverage
• PR campaigns
• brand fit

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