About this episode

This episode discusses the limitations of AI in marketing and highlights specific phrases to avoid in writing.

IBM wrote it in a 1979 training manual: "A computer can never be held accountable, therefore a computer must never make a management decision." Swap "management" for "marketing" and the rule still holds. AI can help you draft and edit and plan, and it saves real time: use it. But AI should not decide, because it has no taste and no accountability. Taste is everything. Important: AI doesn't think. Large language models are pattern-matching calculators that predict the next likely word. Let an LLM write your brand voice and you get a lot of "quietly," the safe word that makes a plain sentence sound like a revelation without saying anything. This episode covers why to ban it and its friends, the AI writing tells to watch for (seamlessly, delve, leverage, the shifting landscape, the three-fragment sentence structure pattern), and my own free Claude rules file .md that strips them out since I know you're still gonna use Claude to write. Chapters:   (0:00) IBM's 1979 line: a computer can never be held accountable, so it must never make a management decision   (1:35) AI doesn't think.   (2:28) Why "quietly" is the AI word to cut   (3:39) My Claude…

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