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From 13 epsHost
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Recent episodes
You Don't Need a Podcast (You Need this Instead)
Jun 6, 2026
14m 50s
Trailer
Apr 27, 2026
1m 11s
Taste is the Moat: What AI Can't Replace in Marketing
Apr 25, 2026
14m 32s
LinkedIn Is the #2 Source AI Cites — Here's What That Means for You
Apr 1, 2026
14m 38s
The $3 Move That Beats Every Holiday Post
Mar 13, 2026
2m 05s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/6/26 | You Don't Need a Podcast (You Need this Instead)✨ | broadcast studioorganic content+3 | — | ChatGPTGrok+4 | TikTok | broadcast studioorganic content+6 | — | 14m 50s | |
| 4/27/26 | Trailer✨ | voice marketingbrand trust+3 | — | Acastemilybinder.com | — | voice marketingbrand trust+3 | — | 1m 11s | |
| 4/25/26 | Taste is the Moat: What AI Can't Replace in Marketing✨ | AI in marketingbrand loyalty+3 | — | Citrini Research | — | AImarketing+5 | — | 14m 32s | |
| 4/1/26 | LinkedIn Is the #2 Source AI Cites — Here's What That Means for You✨ | LinkedInAI search+4 | — | ChatGPTGoogle AI Mode+12 | — | AIsearch interactions+2 | — | 14m 38s | |
| 3/13/26 | The $3 Move That Beats Every Holiday Post✨ | holiday marketingclient relationships+1 | — | Instagram ReelMarketing Surgery Workshop+7 | — | lazy marketingengagement+1 | — | 2m 05s | |
| 1/19/26 | Your Audience Knows Your Content is AI (Here's Why) - Henna Pryor✨ | AI content creationaudience trust+3 | Henna Pryor | VideoGood Awkward+9 | — | creativitypersonal brand+1 | — | 32m 15s | |
| 12/12/25 | You Don't Need AI—You Need a POV. The 2026 Marketing Edge.✨ | AI contentmarketing+3 | — | Podcast SurgeryYouTube+9 | — | 20262028+3 | — | 8m 21s | |
| 11/7/25 | If You’re Not Making Video Clips, You’re Wasting Your Podcast✨ | video marketingpodcasting+2 | — | RiversideUnPodcast Package+7 | — | video podcastRiverside+3 | — | 4m 13s | |
| 10/10/25 | How to Sell Your Expertise Without Discounts: Marketing the Value of Time✨ | value vs pricemarketing+5 | — | UnPodcast PackageYouTube+5 | — | expertisediscounts+3 | — | 14m 14s | |
| 9/10/25 | 3 Irresistible Video Ideas for Financial Advisors: How to Get Quality Views✨ | video marketingfinancial advisors+1 | — | free guideVideo Marketing Guide+4 | — | authentic video marketingcontent creation+1 | — | 8m 45s | |
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| 8/8/25 | The New Individual-Business Fit: How Alignment Drives Success and Satisfaction (Personal Brand, Career)✨ | careerHuman Design+5 | — | EnneagramHuman Design+9 | — | successsatisfaction+3 | — | 10m 28s | |
| 7/1/25 | The Six Aspects of Personal Brand, Why You Need One, + LinkedIn Headshot Tips✨ | personal brandingLinkedIn+3 | — | Foreplay GolfLinkedIn+2 | — | opportunities | — | 16m 12s | |
| 6/23/25 | June Roundup: Bangers Only with Tom Lydon, 2 Time-Saving Apps, and Speaking Volume Tip✨ | Personal BrandingSpeaking Tips+3 | Tom Lydon | DashlaneLinkedIn+5 | — | time-saving appsLinkedIn videos+3 | — | 13m 45s | |
| 6/5/25 | Millennials Making Over $200k Still Broke: Financial Advisor Messaging Tips (Modern Wealth) | More than 35% of Americans earning over $200,000 are living paycheck to paycheck. Watch clip on YouTube.Lifestyle creep is real. The popularity of shows like "Your Friends and Neighbors" or Netflix's "The Watcher" is no accident. Art imitates life. There are opportunities for great financial advice and planning that will resonate with the reality of investors today. The old messaging that focuses solely on the someday retirement doesn't cover it. Plus - inheritance in a lump sum is like binging a week's worth of calories on your cheat day.Financial advice works when it's in touch with culture and how people really behave.Want help with your marketing? Book a call with me: emilybinder.com/callChapters:(0:00) $200K+ Millennials Still Broke(0:26) Cultural Perspective on Wealth(0:42) Modern Financial Goals(2:18) Wealth and Consumption(3:12) Pop Culture and Financial Realities(4:52) Different Client Types(5:39) Modern Wealth Management Strategies(6:32) "Your Friends and Neighbors" Apple TV(6:50) Wirkin Culture, Quiet Luxury(7:50) Effective Messaging - Wealth ManagementLinks:"Millennials making $200k are still broke—here's why" - InvestmentNews 5/30/2025Samuel Deane, Rora Wealth, Atlanta"Data Shows Boys and Young Men Are Falling Behind" - NYT 5/13/2025Rubin Miller - Peltoma Capital. "Ease, Comfort, & Time""The Geometry of Wealth" by Brian PortnoyMy tools:Record on RiversideRecord/edit with AI: DescriptShop my gearHire me:SpeakingAdvisory CallsConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 5/28/25 | Social Isolation Trends and Non-AI Marketing in the Age of AI | Navigating AI, Social Isolation, and Human Connection in Modern MarketingA pattern recognition of social trends around human relationships and connection (e.g. neighbors, lack of dating): how this will play out in the AI-driven business landscape. Consider what "community" could actually mean for your business.Chapters:(1:11) Trends: 18-24 year-olds not dating(2:49) Social Media and Fast Content(6:18) Generative AI(8:40) Importance of Human Connection. True BRAND= competitive advantage(12:50) AI is not a creator, it's a remixer. Links:"Alchemy" by Rory SutherlandUncensored CMO: Scott Galloway vs Rory Sutherland - is the era of brand over?75% of American youth (age 17-24) are ineligible for military service - 5/26/2025 Vani Hari @thefoodbabe"One out of three men under age 30 hasn't had sex in the last year.” YahooPew survey found only a quarter of Americans say they know most of their neighborsDiary of a CEO - Dr Tara SwartMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit: Descript: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory: emilybinder.com/call15min meeting: thinkersone.com/emilybinderConnect:Podcast | My website | Beetle Moment Marketing | LinkedIn | X | Insta | TikTok | YouTube | Email Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 4/23/25 | How Chewy Creates Lifelong Customers for $30: Compassionate Marketing + Network Effect | Chewy's $30 Marketing Tactic: Building Lifelong Customer Loyalty.Watch on YouTubeChewy is internet-famous for their compassionate approach during the death of a pet. They offer full refunds on pet food and send flowers and a condolence card when a pet passes away (est. $30 investment once per customer). Tangible, heartfelt actions that are timely and on-brand can make a significant impact on retention and brand perception. Brand is your business's greatest asset. Almost any business can implement similar tactics to build goodwill, brand, and LTV.Think about the network effect of the free bag of dog or cat food. Similar CPG example: Two free full-size Quest bars.Chapters:(0:00) Chewy Creates Lifelong Customers with a $30 Investment(0:21) Chewy's Business Growth and Market Position $CHWY(2:08) The Emotional Impact of Losing a Pet (Grief Like a Family Member)(2:59) Chewy's Heartfelt Response to Pet Loss(3:28) Quest Protein Bars Network Effect: Give Two Free Full-Size Bars(3:53) The Power of Thoughtful Marketing(5:11) Stage 5 Tribe like Zappos ("Tribal Leadership")Links mentioned:Dr. Katie Lawlor survey on grieving pet loss: Couples' Perception of Stressfulness of Death of the Family Pet"Stage 5 Tribe" (Zappos) from book "Tribal Leadership" by Dave LoganMy podcast tools:Record on Riverside: emilybinder.com/riversideRecord / edit with AI (Descript): emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingAdvisory Calls: emilybinder.com/callBring me into your next Zoom: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 3/25/25 | How to Build an Audience When You Have Low Social Followers (Algorithm Advantage) | 5 Tips to Build an Audience When You Have Low Social Followers (the Algorithm Advantage)Watch on YouTubeDiscover why follower counts no longer matter and learn five social media strategies specifically designed for efficient, organic content marketing. Maximize your lead generation efforts by understanding how to test content structures, transform impactful ideas into newsletters, expand reach across multiple platforms, utilize newsjacking, and build an email subscriber list. Embrace the power of algorithms to engage your audience effectively and generate meaningful insights from your social media activities.Blog postChapters:(0:00) Introduction: The Changing Landscape of Social Media(0:23) The Importance of Social Media for Business(0:42) Follower Counts: Why They Don't Matter Anymore(1:27) Five Strategies for Building an Audience(1:33) Strategy 1: Experiment with Content Structures(4:39) Strategy 2: Repurpose Impactful Ideas(6:10) Strategy 3: Expand Your Reach Across Platforms(8:23) Strategy 4: Capitalize on Current Events (Newsjacking)(11:14) Strategy 5: Build and Leverage Your Email List(11:42) Recap 5 Social Media Tips / Strategies to Generate LeadsWatch more clips: YouTube Playlist- podcastMy podcast tools:Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 2/11/25 | Why OpenAI's $14 Million Super Bowl Ad Was Human-Created | Human Creativity in AI-Powered Marketing: Insights from OpenAI’s Super Bowl AdWatch this episode at youtube.com/emilybinderDiscover why OpenAI, the top generative AI platform, chose a human-created ad for their $14 million Super Bowl LIX spot which aired February 9, 2025. I discuss the balance between AI assistance and human intuition in marketing and daily business communication, highlighting the importance of authenticity and emotional depth. Explore the implications of AI-generated content on digital media quality and the future of work, alongside a review of OpenAI's advertising approach and its broader marketing impact.Chapters:(00:00) Introduction: The Human Touch in AI Advertising(00:42) The Minor Role of Sora in OpenAI Super Bowl Ad(02:40) The Value and ROI of Super Bowl Ads that Cost $8 Million(04:15) AI's Limitations in Creativity and Communication(06:46) The Future of AI in Marketing(09:16) Conclusion: Authenticity in AI-Driven ContentLinks mentioned:OpenAI Super Bowl Ad: ChatGPT | The Intelligence AgeDead Internet TheorySuper Bowl Ad ROI: $4.60 for every $1.00 spent (Kantar 2022)My podcast tools:Record a guest podcast: emilybinder.com/riversideRecord and edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 2/4/25 | How to Give a Great Speech: Voice and Body Language Tips (Exec Coaching Session) | Tips from my coaching session with a financial institution President to prepare for his upcoming speech to 800 people. Body language, tone and pitch are 93% of communication. You don't have to have the perfect words. But if you're hunched, throat's tight and your voice sounds thin, people can't even hear the words you say.Stage Presence and Vocal Confidence: I discuss effective strategies for enhancing speaking delivery, including breathing exercises, body language tips, and tonality. Learn how to reduce nervousness, make your voice sound more confident, and use hand gestures effectively.Chapters:(00:43) Importance of Voice in Communication(01:08) Non-Verbal Communication(03:41) Breathing Techniques for Better Speaking(04:44) Deepening Your Voice(07:08) Effective Use of Hand Gestures(09:44) Vocal Warm-Up(10:41) Final Voice Tips + Executive Coaching Services (emilybinder.com/call)Links:The 7-38-55 rule: 5-minute episode"Breath" - James Nestor (book)Why Being a "Mouth-Breather" Is Bad For You w/James Nestor | Joe Rogan (YouTube)Mouth tape for better sleep and jawlineWhat is vocal fry?Vanessa Van Edwards TED Talks hand gesturesMy podcast tools:Record: emilybinder.com/riversideEdit (AI): emilybinder.com/descriptGear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 1/28/25 | My YouTube Video Got Demonetized. Don't Build Your Castle on Rented Land - Part 2 of 2 | Navigating Trademark Disputes and Content Creation Challenges. When is it worth your time to go after someone who uses your trademark in a grey area or fair use manner that is not referencing your brand?At the end of the day, just be a human being when you do business. If you have an issue with someone's content, try having a simple conversation before taking action that could hurt a creator, especially a small business owner. I have no hard feelings toward anyone, I'm just sharing what happened because the story is helpful to keep in mind for your own content. Content moderation is usually run by bots who don't understand nuance.I discuss a personal experience of having a YouTube video removed for an apparent trademark violation. I delve into the complexities of trademark law, Lanham Act and fair use. I highlight the importance of diversifying content platforms and building a resilient outreach strategy via your email list.Chapters:(00:29) Understanding Trademark Fair Use(01:50) The Lanham Act Explained(03:02) Personal Reflections on Trademark Issues(05:37) YouTube's Response, and Content Strategy(07:58) Building a Resilient Online Presence(10:15) The Future of Social Media and AILinks mentioned:41k impressions LinkedIn video post: "Let's talk openly about fees"Full video: ROI of Transparent Pricing + Marketing (Financial Advisors and AUM): YouTubeMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 1/28/25 | TikTok Ban Marketing Lessons. Don't Build Your Castle on Rented Land - Part 1 of 2 | TikTok stat: 92% of TikTok users take some type of action after watching a video and 37% of purchase something they discovered through the app. Reread that. You won't find numbers that high on any other platform.I unpack the January 2025 TikTok ban and its implications for businesses, highlighting the importance of not relying solely on one platform.The TikTok ban impacted millions of users, showing the importance of diverse digital strategies. Hear about TikTok's unique audience behavior, usage statistics, and why it's addictive. Learn why spreading content across multiple channels and maintaining direct communication with your audience is crucial for sustainable business growth.The iconic Bethenny Frankel described TikTok vs Instagram perfectly: IG is the Marriott hotel lobby where you present your best self or polished persona, while Tok is the wild after party upstairs where you can wear anything and express your real self without judgment, while finding community.Chapters:00:00 Introduction: The TikTok Ban and Its Implications00:28 The Importance of Owning Your Audience00:57 What Happened with the TikTok Ban (January 18-19, 2025)02:33 TikTok's Algorithm and User Base Stats04:24 TikTok's Influence on Consumer Behavior (TikTok Shop revenue)07:37 Future of TikTok and Potential Beneficiaries08:16 Diversify Your Content Platforms09:08 Teaser for the Next Episode (Part 2 of 2)TikTok stats:Basis.comCBSBIMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 12/12/24 | ROI of Transparent Pricing + Marketing (Financial Advisors and AUM) | 68% of consumers feel more engaged with businesses that show honest pricing upfront. Transparent pricing (especially when prices are perceived as high) can boost long-term success because business is all relationships and trust. This applies to every industry but especially financial advisors/RIAs.Plus: the powerful combination of transparent pricing plus video marketing: this dual strategy spells success.Watch on YouTubeShow notes: blogChapters:(00:11) Importance of Publishing Pricing(01:57) Pricing Strategies for Financial Advisors (02:26) Pricing Lessons from Car Rental Industry (03:57) You want customers, not buyers (04:45) Competitive pressures in wealth management(05:12) The Emotional Component of Financial Advice (05:35) Exploring Alternative Pricing Models(05:50) The Almanack of Naval Ravikant(06:30) Your hourly rate (Naval): $1000/hour(08:37) 649,900% ROI in 1 month: case study - AI pricing (10:20) Psychology of pricing high end services (11:27) Why I hired a financial advisor(12:55) 2025 content marketing tips for advisors(14:12) Social media / video is one-to-many broadcastRelated episodes:Four Types of Leverage In Your BusinessBuffalo MarketingDon't Do MarketingMy podcast tools:Record: emilybinder.com/riversideAI editor: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 11/29/24 | Profitable for 4 Years: Three Founder Tips for Early Stage Startup Success | 4.5 years in, my voice AI marketing startup has been continually profitable since Month 1. Here are three essential early stage startup tips for founders. These tips are simple and may seem obvious but they are so easy to forget when you're busy building a business. WealthVoice is a bootstrapped SaaS I founded March 2020. If you want to go deeper, check out my startup story playlist on YouTube.Timestamps:(0:00) Three things I'd do differently in the first year or two(0:55) Tip 1) Hiring (beyond obsessive about references)(2:00) Tip 2) Tech stack (simplify)(2:30) Tip 3) Hit by a bus fail-safe: Document processes, tools, and back-end of how the business runs. Be meticulous and continually update.(4:08) Final thoughts and recap tips(5:24) Bonus tip: Create a living will. Tip: My financial advisor set me up with wealth.com.(6:00) Startup story playlist7:00 Related: You want people to unsubscribe: 1-minute YouTube Short / 4-minute podcast: "Unsubscribing is a Gift"Links:WealthVoice Startup Story - YouTube playlistGet email updates (88% click rate): beetlemoment.com/emailMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting (ThinkersOne): thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 11/21/24 | Prevent Embarrassing Podcast Guest Outreach Emails: Tips and AI Prompt | Hear how to avoid a big mistake for your personal brand: spray and pray podcast booking services and VAs sending hundreds of poorly targeted messages with your name on them. Solution: I share strategic tips about protecting your personal brand so you only target the right podcast hosts. Use my (free) AI prompt to identify and email hosts of relevant, high quality podcasts that you can be a guest on.Watch video clip: youtube.com/emilybinder <-- YouTube ShortLinks mentioned:Blog post with AI Prompt and details: Want to Be a Podcast Guest? AI Solution Avoids Embarrassing Mistakes(Past episode): Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips: Listen on Spotify or Apple Podcasts 4/23/2024My podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
| 11/11/24 | "The Little Sins We Commit at Work" and $12,000 Coffee Story | Employee Monitoring and Trust: Management Tips, Marketing TakeawaysI examine the increasing trend of companies cracking down on minor employee infractions and the implications of such strict policies. Thoughts on the 10/30/2024 WSJ article about Payhawk. I highlight stories from companies like Meta, Ernst & Young, and Target, explaining the negative impact of an overly monitored work environment.By contrasting Payhawk culture with examples of trust and autonomy, I emphasize the importance of treating employees as responsible adults to foster a more engaged and innovative workforce. Drawing from two personal career stories: $12k coffee and Tomatis music therapy center job: When you raise the bar, people will meet it.(00:00) In the news: workplace sins and employer crackdowns(01:18) Examples of employee infractions (expense accounts, meals, printing)(02:08) The impact of trust in the workplace(03:01) $12,000 coffee story(03:41) Lessons from the music therapy job(05:52) Pendulum of workplace culture(08:33) Importance of employee autonomy(15:07) Product return policy- Amazon lessons(16:10) Zappos culture inspo: Stage 5 Tribe ("Tribal Leadership")Links mentioned:WSJ article: The Little Sins We Commit at Work—and the Bosses Who Are Cracking Down"Never Split the Difference" by Chris Voss"Alchemy: The Surprising Power of Ideas That Don't Make Sense" by Rory SutherlandMy podcast tools:Record: emilybinder.com/riversideEdit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callBring me into your next meeting: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information. | — | ||||||
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