The OBL Conversion Crisis: What’s Really Costing You Procedures

The OBL Conversion Crisis: What’s Really Costing You Procedures

October 1, 2025 · 48 min

About this episode

This episode discusses the challenges of converting leads into patients and strategies for improving practice growth in OBLs.

What you’ll learn: Why 81% of leads never convert into patients How to turn marketing investment into consultations—and consultations into procedures Where the IR Trifecta (physician, operations, marketing) breaks down in OBLs What high-performing practices are doing differently to ensure growth

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