Voices of Experience with Dianne Keen

In this Voices of Experience conversation, Dianne Keen, FRBMA is joined by Matt Ostrum, Chief Development Officer at MBMS, LLC, for a practical look at what work travel really demands in radiology—from pre-conference strategy and brand representation to the relationship-building that turns a packed agenda into real business value.

In this episode, Dianne Keen is joined by RBMA leaders Jessica Strouve and Megan Pavlaka to discuss how RBMA is fostering leadership, education, and community across the radiology industry. They explore the value of volunteerism, the speaker selection process for PaRADigm, and the welcoming environment RBMA offers to first-time contributors.The conversation highlights key initiatives like the I-LEAD program, scholarships funded by the RBMA Foundation, and the importance of vendor involvement. Listeners will gain insights into how to get involved, share their expertise, and grow within a supportive, mission-driven network.

In Episode 16, Dianne Keen explores the evolving landscape of marketing strategy and AI with Caroline Leger, Founder of Leger & Co. They discuss the importance of integrated marketing, the shift toward a holistic brand approach, and the ethical use of AI in marketing operations. Key topics include brand integrity, cross-departmental collaboration, the impact of generative AI on content creation, and how to effectively prompt and guide AI tools for optimal results.This episode offers actionable insights into balancing strategy, empathy, and technology to build sustainable, customer-centric marketing practices.

In Episode 14 , Dianne Keen discusses Radiology IT challenges and advancements with experts Worth Saunders and Stephen Willis. They highlight workforce shortages and reimbursement issues, emphasizing the need for adaptable technology and strategic leadership. The episode focuses on integrating AI into radiology, exploring its potential to improve diagnostic quality and operational efficiency.This discussion offers valuable insights into how strategic IT decisions can enhance patient care in challenging times.

In Episode 12, Kit Crancer, Senior VP of Public Policy at RAYUS, joins to discuss the critical challenges and opportunities in the field today. Kit highlights key issues such as closing coverage gaps in diagnostic mammography, the impact of federal and state policies on patient access, and the ongoing workforce crisis in radiology. He also shares insights on the Medicare physician fee schedule, the No Surprises Act, and the urgent need for systemic reforms to ensure timely and affordable care. This episode is a must-listen for professionals aiming to grasp the key issues shaping radiology and explore impactful strategies to address them effectively.

In Episode 10, Corbin Wilson, CEO of Radiology Associates of North Texas (RANT), shares his journey from healthcare law to executive leadership. Exploring his commitment to mentorship and admired leadership style, Corbin discusses what sets RANT apart and their dedication to remaining independent. Gain insights into leading a major independent radiology practice in today's healthcare landscape. This episode is vital for professionals who want to understand leadership dynamics within the radiology sector and strategize effectively in a changing environment.

In this episode, Ted Burnes, Senior Director of Political Affairs at American College of Radiology, discusses the complex interactions between healthcare legislation and radiology practice during an election year. Focusing on the current activities in Congress and their implications for healthcare policy, Ted offers insights and predictions on potential legislative outcomes and their impact on the field.