One metric that every organic marketer should add to their dashboard
About this episode
Kevin Indig discusses the importance of relative share-of-voice measurements for organic marketers.
85% of brand mentions now come from third-party sources, not your website. Kevin Indig, Growth Advisor to over 40 companies including G2, Ramp, and Airbnb, reveals why most SEO teams are optimizing pages while visibility is won elsewhere. He discusses the critical shift from absolute metrics to relative share-of-voice measurements, the framework for testing AI visibility assumptions before over-investing, and why meta-thinking skills become essential when automation capabilities can distract from strategic priorities. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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