Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

AI search now pulls from every channel, not just web pages. Paul Andre de Vera, founder of Answer Engine Optimization and a 15-year enterprise SEO leader who drove growth at Workday, Stripe, and Anaplan, explains why the T-shaped marketer has become the industry's most valuable profile. The conversation covers building a metric stack that moves beyond traffic dependence, executing content refreshes structured for both traditional rankings and LLM extraction through declarative subheadings and quick facts, and applying your own SEO skill set to personal brand visibility as a career differentiator.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Career transitions in AI-driven industries create unprecedented uncertainty for executives. Jennifer Doty, former Fortune 100 VP with over two decades leading customer success and partnerships, has successfully transitioned from corporate leadership to building an independent advisory practice focused on executive presence and career renovation. The discussion covers mindset frameworks for navigating industry transformation, practical meditation techniques for decision-making clarity amid information overload, and strategic approaches to career pivoting when traditional leadership paths are being disrupted by technological change.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

73% of executives struggle with AI integration leadership challenges. Jennifer Doty, former Fortune 100 VP with over two decades leading customer success transformations at enterprise organizations, shares proven frameworks for navigating organizational AI adoption. The discussion covers question-based coaching methodologies for role alignment assessment, strategic approaches to career transition management during technological disruption, and executive presence frameworks for leading teams through AI-driven organizational change.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise teams waste 53% of go-to-market spend because buyer journeys have fundamentally changed in the AI era. Liza Adams, AI advisor and go-to-market strategist at Growth Path Partners, brings 25+ years of marketing leadership experience from companies like Pure Storage, Smartsheet, and Juniper Networks to address this critical challenge. Adams introduces her visibility-sentiment-recommendation framework for AI search optimization and outlines the strategic shift from gated content tactics to trust-building through authentic value delivery. She details how cross-functional AI adoption breaks down departmental silos and advocates for people-first AI implementation that prioritizes upskilling over workforce reduction.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Third-party validation signals matter more in AI search than traditional Google rankings. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must align cross-functional teams to build authentic authority that AI systems recognize and trust. The discussion covers integrated validation frameworks spanning consumer reviews, analyst reports, and earned media, plus strategic alignment methodologies that prevent siloed marketing teams from diluting brand credibility across AI-powered search experiences.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Third-party validation now outweighs traditional SEO metrics in AI-driven search results. Whitney Hart, Chief Strategy Officer at Avenue Z, reveals how enterprise brands must shift from self-promotional content to earning external credibility signals. The discussion covers frameworks for coordinating consumer reviews, analyst reports, and expert citations across previously siloed marketing teams. Hart outlines strategic approaches for aligning third-party validation with overarching brand messaging to build the trust signals that AI systems prioritize over traditional on-page optimization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Companies are treating AI adoption as the finish line when it's actually the starting line. Holly Enneking, Vice President of Marketing at Markup AI, explains how enterprises can leverage AI beyond basic content generation to drive measurable content performance improvements. The discussion covers strategic frameworks for AI implementation that extend past initial content creation and tactical approaches for maximizing AI's role in comprehensive content optimization workflows.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.