Separating AEO Expertise From Search Marketing Hype
About this episode
Jenna Hannon discusses the importance of marketing fundamentals in AEO success and the shift towards AI-driven search metrics.
Only one-third of Google searches now click through to the open web. Jenna Hannon, founder and CEO of Hatter and former product marketing lead at Uber Eats, argues that AEO success depends on marketing fundamentals, not channel-hacking. She and Tyson break down why brand differentiation and positioning outperform multi-channel content sprawl, how AI visibility metrics like citation frequency and sentiment are replacing traditional traffic-based attribution, and why keyword specificity now beats broad-volume targeting in an AI-driven search landscape. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
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