#31: Joey Isaacson, Nook | Building a DeFi Savings App for Non-Crypto Users

About this episode

Joey Isaacson discusses building Nook, a DeFi savings app aimed at non-crypto users, and strategies for user acquisition and trust building.

Episode Description Today’s guest is Joey Isaacson, co-founder and CEO of Nook, a consumer savings app that connects everyday users to DeFi lending markets on Base. Joey spent five years at Coinbase leading design on earn, staking, and lending before building Nook to reach the 99.9% of people who’ve never touched DeFi. We talk about finding users on TikTok and Reddit instead of Crypto Twitter, why Nook won’t force-rebalance your funds, and how to build a business in consumer crypto. Guest Links * Joey Isaacson: https://twitter.com/joeyisaacson * Nook: https://earnwithnook.com * Nook Instagram: https://www.instagram.com/nookearnapp/ Host Links * Ryan Rodenbaugh: https://twitter.com/ryanrodenbaugh * Vaults.fyi: https://vaults.fyi Subscribe https://www.wallfacer.io/podcast Timestamps * [00:00] Intro * [00:13] What is Nook and why Joey built it * [01:13] Who the actual Nook user is * [04:50] Distribution: TikTok, Reddit, Meta, and creator partnerships * [08:00] Short-form content strategy and the three-second hook * [10:24] Onboarding, trust, and starting with $5 * [13:45] Progressive disclosure: reputation scores, auto-deposits, building trust over time * [16:21] What builds trust…

People in this episode

Host: Ryan Rodenbaugh

Guest: Joey Isaacson

Topics covered

• DeFi
• savings app
• consumer crypto
• user acquisition
• business model
• trust building

Keywords

• DeFi
• savings app
• Nook
• Joey Isaacson
• user acquisition
• trust building
• Coinbase
• crypto

Mentioned in this episode

Organizations: Nook, Coinbase, TikTok, Reddit, Meta, Resolv, Drift, Kelp, Aave

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