Bullish on Bagels? Figuring Out Food Fads

About this episode

This episode explores the psychology and business strategies behind food fads, using Pop-Up Bagels as a case study.

What separates a food fad that burns out from one that becomes a lasting brand? This episode dives into the psychology and business strategy behind viral food trends, with Pop-Up Bagels as a current example, to answer the question every food founder and investor is asking: how do you turn a moment into a movement? Featured Guest Talia Solomon — Founder, The Brand Economist Talia is a fractional CMO and brand advisor with a background in marketing and behavioral science. She has impacted companies across food, media, and consumer tech including Pizza Hut, Papa John's, Maggiano's, Del Taco, Ruby Tuesday, Weight Watchers, Bravo TV, Showtime, and Ring Doorbell. Her cross-industry experience gives her a unique lens on habit formation and consumer psychology. The Problem Food trends explode fast, and fizzle just as quickly. Category saturation, cultural shifts, and the gap between first-time curiosity and repeat habit have ended many promising brands. The real question isn't how to generate buzz. It's how to make people come back. Connect with Talia Linkedin - https://www.linkedin.com/in/taliasacks Subscribe for more deep dives where we fix big business problems with fresh…

People in this episode

Guest: Talia Solomon

Topics covered

• food trends
• business strategy
• consumer psychology
• viral marketing
• brand development

Keywords

• food fads
• business strategy
• consumer behavior
• viral trends
• brand loyalty

Mentioned in this episode

Organizations: The Brand Economist, Pizza Hut, Papa John's, Maggiano's, Del Taco, Ruby Tuesday, Weight Watchers, Bravo TV, Showtime, Ring Doorbell

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