WII 198 – The ‘Secret’ Clients Who Changed Joe Rogers’ Wedding Business
About this episode
Joe Rogers discusses his journey in wedding planning for gay couples and the impact of including straight couples as clients.
Joe Rogers built his business planning weddings for gay couples who had no template to follow. Then a call from a straight bride shifted everything. During this great interview, Joe shares what it was like to come out as gay while starting his wedding planning business. He also talks about shifting his ideal client persona to include straight couples. Then, we get into advertising, and Joe reveals a controversial decision that he's standing by (even if he can't say for sure that it paid off). All this and more on this week's brand new interview.
More episodes of Wedding Industry Insider
- WII 201 – Signs Your Wedding Business has a Sales Problem (with Katie Lyth)
- WII 200 – Timeline Insiders and the Wedding Planning Software that Changed Everything
- WII 199 – What Belly Dancing Taught Vanessa Domenech About Wedding Planning
- WII 197 – David Tutera’s Best Advice For Wedding Planners [Rebroadcast]
- WII 196 – How Chelsea Brooke Started Her Wedding Business with Styled Shoots and Daily IG Posts
- WII 195 – Weighed Down by Your Wedding Planner Tasks? Katie Hendricks is Getting You Back to the Work You Love
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