Wedding Industry Insider

What makes an incredible wedding day timeline? When we first set out to create a wedding planning software, we quickly learned that it takes a lot of heart and hard work. And thanks to some of the industry’s kindest and caring pros, we’re celebrating 13 years of Timeline Genius. We’re also celebrating 200 episodes of Wedding Industry Insider. That’s right: the 13th birthday of our company aligned serendipitously with the 200th episode of our podcast, and we knew we needed to do something big for it all. 200 Wedding Insider Interviews For many successful wedding planners, Timeline Genius is a part of their daily workflow. It’s where they settle in to do planning. It’s where they set their teams up for productive work. It’s where they map out wedding days that reflect their expertise. And many of them tune into the Wedding Industry Insider Podcast. It’s here where we break down the business side of wedding planning with full-length interviews and actionable advice. Experts join us every episode to talk about the grind and grit it takes to have a career in weddings. These are interviews for wedding pros who are ready to take notes, who want to learn from people who have reached their goals. Success leaves clues, and we’re mapping out the paths that wedding insiders have taken toward their successes. And if you’re new to the podcast, you’ve just discovered a treasure trove of industry-leading education. Take a look through our catalog and find a theme that fits where you are in your business journey. We’ve got episodes about marketing, branding, technology and systems, productivity and balance. You can hear about how wedding planners build additional income streams and how they’ve grown their teams. Our Celebration Episode: 5 New Interviews This week, we’re reflecting on all of it. Thirteen years of Timeline Genius. 200 episodes of Wedding Industry Insider. Thousands of wedding planners who have found encouragement, productivity, balance, and community through it all. And such an important week called for some important guests. So we called in some of the people who made it all possible. This week, we have five brand new interviews from some of our most treasured podcast guests and most influential supporters. Here’s who is joining us this week for exciting updates, thoughtful reflection, and encouragement for all planners who are working toward their own milestones: Brooke Richie-Babbage: a social impact strategist and coach who had the idea to help wedding planners strengthen their work through technology. Brigid Horne-Nestor: the owner of I-Do Weddings & Events, who gave Eddie the idea for a timeline software for wedding planners. Nora Sheils: co-founder of Rock Paper Coin and owner of Bridal Bliss. She was an early advisor as we developed Timeline Genius, and she was our first annual subscriber. Laurie Hartwell: founder & CEO of the Certified Wedding Planner Society, which helps us reach wedding planners with education and certification courses. Laurie provides fantastic feedback for Timeline Genius features and works to create a better wedding industry for all wedding planners. Terrica: wedding business strategist and educator who partners with Timeline Genius for free masterclasses, educational events, and inspirational support. 5 Pros Share Their Wedding Tech Stories Brooke Richie-Babbage – The Wedding that Started it All When Eddie Babbage first set out to start a new company, he was looking for a way to help. And his wife, who had recently taken on most of their wedding planning, pointed him in a specific direction. Go help wedding planners. Now, Brooke Richie-Babbage is joining us to tell the entire story as someone who was in the thick of it all: feeling the weight of the risk, riding the waves of entrepreneurship, and feeling the joy of solving problems. It’s fun to hear Eddie and Brooke talk about their marriage and how it was shaped alongside tech startups, big investments, and a desire to help people.   Brigid Horne-Nestor – What Wedding Planners Needed Thirteen years ago, Brigid Horne-Nestor sat down with Eddie hoping he’d be able to make software that supported her as a wedding planner. And just before they ended their meeting, Brigid chimed in with a quick addition that laid the groundwork for Timeline Genius: What about something that solved the time-consuming and complicated nature of wedding timelines? They’re telling the full story during their interview, and showcasing how 13 years can transform a business alongside our lives. Brigid also reveals something that surprised her about the early days of Timeline Genius, and gives her take on seeing wedding day timelines as property. What you hear might change the way you look at “competitors” in the industry.   Nora Sheils – What Wedding Entrepreneurship Looks Like Nora Sheils invested her time, money, and energy in Timeline Genius before the company even had a name. As our first annual subscriber, Nora saw the promise of the company, and the potential of her own company if she spent less time building timelines and more time building her business. We hope this mini interview gets you excited for the potential you can unlock if you stop losing hours to wedding timelines. After all, Nora has grown her wedding planning company by leaps and bounds AND she co-founded Rock Paper Coin, another beloved wedding technology company that helps wedding planners work better. Remember: You can get 60% off a Rock Paper Coin subscription with the promo code TG Laurie Hartwell – A Champion for Wedding Planners You know all the new features Timeline Genius releases? Those ideas come from wedding planners who speak up and share their wildest wishes with us. And many of them came from Laurie Hartwell. Laurie joins us from the Certified Wedding Planner Society to talk about how she helps planners master the skills and systems to grow their businesses. We’re so grateful for all of Laurie’s support over the years and appreciate the ways she strengthens the entire industry. Terrica – What Success Looks Like in the Wedding Industry We’ve interviewed 200 wedding pros for our podcast, and certain pieces of advice endure through the years. Embrace your unique self; find your community; we’re all better when our industry is better. And Terrica embodies all of this with abundance, as a wedding planner, as a wedding educator, as an entrepreneur, as a Timeline Genius supporter, and as a friend. You’ll want to stick around for Terrica’s interview, because she’s sharing her key to success, which just may be the key to our success at Timeline Genius too. “We talk so much in our industry about networking and finding your ideal client,” Terrica says. “Find your ideal collaborator, your ideal partner, your ideal circle, because that is going to bring you so much more peace and money and support and just strength than all of those other things will.” More From Wedding Industry Insider Podcast To hear our full interviews with Brooke, Brigid, Nora, Laurie, and Terrica, you can press the play button above. And be sure to subscribe to our podcast in Apple Podcasts, Spotify, or wherever you listen! We want to say a special thank you to these wonderful pros for sharing these insights with our Timeline Genius community. And thank you to everyone who has joined us for an interview on Wedding Industry Insider. Timeline Genius was built out of a desire to serve others and solve problems through technology. Our hope is that you’ll find ways to help others, solve problems, and find abundance in your career as a wedding planner. Show Notes: Explore our full catalog of wedding planner podcast episodes here. Questions? Get in touch with Eddie. If you’d like to pitch an appearance as a guest on Wedding Industry Insider, please email our podcast management here. Discover the software that has transformed thousands of wedding planning businesses: try Timeline Genius for free here.   The post WII 200 – Timeline Insiders and the Wedding Planning Software that Changed Everything appeared first on Timeline Genius Blog.

Joe Rogers built his business planning weddings for gay couples who had no template to follow. Then a call from a straight bride shifted everything. During this great interview, Joe shares what it was like to come out as gay while starting his wedding planning business. He also talks about shifting his ideal client persona to include straight couples. Then, we get into advertising, and Joe reveals a controversial decision that he's standing by (even if he can't say for sure that it paid off). All this and more on this week's brand new interview.

Chelsea Brooke started her wedding planning business with 3 followers and no events to showcase. Here's the roadmap she took to success.

Wedding content creators: a valuable vendor, or just another person to manage? As wedding planners, we know that the demand for content creators is growing. But how do you work them into your planning flow, and how do you find ones that elevate weddings? Today’s Wedding Industry Insider is all about wedding content creators. This is an episode we’ve been so excited about, especially since we realized that content creators aren’t a passing wedding trend. They are here to stay, and they can make a big impact on how couples remember their wedding day. What does that mean for wedding planners? We’re not only making space for these pros, we’re learning how to sell their services. Today’s interview is the perfect launching point. A Wedding Content Creator Tells All Our guest this week is Reagan Teel, the founder and lead creator of Unveiled Content Co. She’s breaking down the biggest selling points of content creation and revealing the biggest ways your wedding planning business can benefit from this modern-day service. How content creation actually works (and what it costs!) How can you sell your clients on content creation if you don’t know how it works? Reagan shares how images and videos are captured, delivered, and packaged. This is huge for you to know, because understanding the logistics and pricing of content creation can prevent you from hiring inexperienced “pros” who may oversell and underdeliver. Should this replace photographers and videographers? We’ll go on and give away the spoiler for this one: NO, content creators are not a replacement for professional photographers or videographers. But there’s more to it than that. Reagan explains why the right vendor team influences the types of bookings she takes, and how she structures her pricing as a content creator. What makes a great wedding planner? Eddie asks Reagan an insightful question: what does she love about her favorite wedding planners? And she’s got lots of great answers. Hear the question that wowed her as a bride, and the small detail that wows her as a vendor. And that wow-worthy small detail? It’s all about making social media marketing easy, and Timeline Genius gets you there faster with true polish. What to expect from wedding content creators Reagan shares all her content with all her vendors, so you can include it in your wedding planner content strategy. But here’s the catch: if she’s hired by the couple, that’s who she’s capturing content for. So don’t expect the content creator to shadow you as you work, but you can look forward to some exciting content to share. Interested in content creation that’s all about your wedding planning business? Most content creators (including Unveiled Content Co.) also offer packages for wedding pros, so you can hire someone to shadow you throughout the wedding, making exclusive content just for your business. Reagan Teel’s #1 advice for wedding planners Reagan has found major growth in a competitive market, and she’s sharing the challenges and leaps of faith that brought her here. Listen until the end to discover the encouragement she shares with fellow wedding pros who are putting in the hard work.     More from Reagan Teel To hear our full interview with Reagan, you can press the play button above. And be sure to subscribe to our podcast in Apple Podcasts, Spotify, or wherever you listen! We want to say a special thank you to Reagan for sharing these insights with our Timeline Genius community. Reagan is proof that new pros can find success in saturated markets, even without a roadmap. We hope you take her advice and run with it. Show Notes: Be sure to follow Unveiled Wedding Co. on Instagram here You can also find them on TikTok here. Questions? Get in touch with Reagan or Eddie Want to impress vendors with your polished, thorough timelines? See what Timeline Genius can do for you.   The post WII 194 – Content Creation: Everything Wedding Planners Need to Know (with Reagan Teel) appeared first on Timeline Genius Blog.

You can spot AI content from a mile away… and so can your potential clients. And as a wedding planner, authenticity and connection matter. But how can you create engaging content that doesn’t weigh down your workflow? The secret might be in one of the world’s oldest art forms: storytelling. This week on Wedding Industry Insider podcast, storytelling strategist Akua Konadu joins Eddie for a thoughtful conversation about embracing authenticity, standing out amid AI-generated noise, and safeguarding your productivity as a wedding pro. Whether you’re a master of storytelling or feel like you’re entering a whole new realm, you’ll love Akua’s honest advice and actionable steps you can take to use storytelling for your wedding planning business. Join us for this great episode and discover: Akua’s framework for storytelling that will help you enter a flow state as you create content for your wedding planning business Why your ideal client persona needs to be based on a real person (and how to create one quickly and thoroughly) How your story library will make it easy to create content that connects with your potential clients The key steps for sharing your stories, including knowing the purpose and finding the hook And… Akua’s #1 advice for wedding planners! To hear our full interview with Akua Konadu, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Akua for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!   Show Notes: Want to discover your storytelling style? Take Akua’s quiz here! Get a voicenote from Akua by DMing her on Instagram here. Questions? Get in touch with Akua or Eddie Once you stand out with your stories, it’s time to wow them with your workflow. That’s where Timeline Genius comes in. Start your free trial today!   The post WII 192 – The Content Strategy AI Can Never Replace (with Akua Konadu) appeared first on Timeline Genius Blog.

Lots of wedding pros shy away from talking about money. But here at Wedding Industry Insider Podcast, we know finances are a huge part of entrepreneurship. And wanting to make money shouldn’t be a taboo topic. And this week we’ve got a fantastic conversation about money mindset that will encourage you to go after your biggest goals. Our guest is Mycah Bain, owner of Mycah Bain Photography, and she’s talking about how she overcame feelings of guilt and began making an income that supported her lifestyle and creativity. Tune in to hear how Mycah gave herself permission to earn more profits, and her process for raising prices without any guilt. We’ll also hear Mycah discuss efficiency, teambuilding, and how AI has revolutionized her business. Here are some of our favorite highlights from this week’s episode: How to shift your money mindset and open yourself up to bigger profits AI tools that Mycah uses in her photography business Expert advice for hiring (and firing!) employees How Mycah Bain’s coaching program can help entrepreneurs find new business growth And… Mycah’s #1 advice for wedding pros! To hear our full interview with Mycah Bain, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Mycah for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!   Show Notes: Book your coaching session with Mycah here. Questions? Get in touch with Mycah or Eddie Boost your efficiency – See what Timeline Genius can do for you! The post WII 180 – It’s OK to Want More Money (with Mycah Bain) appeared first on Timeline Genius Blog.

Do you send out any post-wedding questionnaires? For many planners, this can feel like a daunting task – and what do you even do with all that info? Well, the answers you receive could become valuable data that helps you make decisions more easily. It will guide your choices, including how to market your company, serve your couples, and invest in new ventures. And best of all… it doesn’t have to be complicated or stressful. This week on Wedding Industry Insider, we’re joined by Julian Leaver. Julian is the founder of Julian Leaver Events, and he’s an international event planning and etiquette expert. During this interview, Julian shares his system for collecting data through questionnaires and using that data to power his decisions. This hour is full of inspiring reflection and actionable advice — here’s some of what you’ll get when you tune in for the full episode: The exact questions Julian Leaver includes on his feedback form A simple way to make changes based on your surveys and data Learn about the four types of buyers and how to design your website for your buyers Julian’s new business venture that could elevate the weddings you plan And… Julian Leaver’s #1 advice for wedding planners To hear our full interview with Julian, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Julian Leaver for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!     Show Notes: Learn more about Julian Leaver events here. Check out Julian’s newest service: Loo Power, a power generator designed for weddings and events. Listen to our Wedding Industry Insider interview with Sam Jacobson here. Are you reading along with Eddie? Here’s Arnold Schwarzenegger’s book! Questions? Get in touch with Julian or Eddie See what Timeline Genius can do for you! The post WII 178 – Julian Leaver’s Inspiring Approach to Data & Decisions appeared first on Timeline Genius Blog.

How do you become the wedding planner that vendors want to work with? We asked officiant extraordinaire Mark Allan Groleau, and he’s got a straightforward answer that can elevate every wedding you plan. This week on Wedding Industry Insider, Mark’s got the real deal on how to treat your vendor team as a true team – and what part you play as the planner. Mark Allan Groleau is the founder of Unboring!Wedding, which helps wedding officiants create and deliver incredible ceremonies. This was a fun episode, because we picked Mark’s brain on so many aspects of his career. Here are some of our favorite topics this week: How ceremonies can elevate an entire wedding – and why so many officiants are failing couples with boring scripts. Mark’s unique advice for how to stand out as a great wedding planner How AI can help and hurt weddings – and wedding pros Inspiration from Mark’s journey as a wedding officiant and entrepreneur And… Mark’s #1 advice for wedding planners! To hear our full interview with Mark Allan Groleau, you can press the play button above. And be sure to subscribe to our podcast in iTunes, Spotify, or wherever you listen! We want to say a special thank you to Mark for sharing these insights with our Timeline Genius community. Please take this information, act on it, and carry on the journey toward fulfilling your dreams!   Show Notes: Join the affiliate program for Unboring!Wedding Academy here Today’s book recommendations from Mark are “Will it Fly?” by Pat Flynn and “Building a StoryBrand” by Donald Miller Listen to Eddie on the Venue RX podcast here Questions? Get in touch with Mark or Eddie Become the quarterback of your weddings — see what Timeline Genius can do for you! The post WII 176 – Be the Quarterback of the Wedding with Mark Allan Groleau appeared first on Timeline Genius Blog.