Your Brain Doesn't Know Who You Are - It's Watching You To Find Out

Your Brain Doesn't Know Who You Are - It's Watching You To Find Out

July 28, 2026 · 17 min

About this episode

This episode explores the psychological factors influencing dieting and personal identity through various studies and anecdotes.

In 1966, researchers went door to door in Palo Alto asking people to put a badly hand-painted billboard on their front lawn. On one street 17% said yes. On another, 76%. Same billboard, same man, same script. The only difference was a three inch sticker somebody had asked them to display two weeks earlier. This episode is about why that happened, and why it explains twenty years of diets that died on day nine. Points mentioned The Palo Alto billboard study, and the detail almost nobody quotes Why desire is a starter motor, and what happens when you build twenty years of attempts on one Daryl Bem's 1967 finding that his own field thought was backwards The stranger with the clipboard, and why he doesn't take dictation Beth from Roseburg, and the order things happened in for her Why there's no morning where you wake up transformed and know it Escape the Willpower Trap Thirty days of handing your brain new evidence, in the right order, until the file says something different about who you are. https://news.weightlossmindset.co/subscribe Get full access to The Weight Loss Mindset at news.weightlossmindset.co/subscribe

People in this episode

Host: Rick Taylar

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Places: Palo Alto, Roseburg

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