About this episode

Christian Ress discusses the importance of creative content, clear positioning, and direct sales in the shrinking wine market.

Christian Ress über Reichweite, starke Marken & Winebank: Warum kreativer Content, klare Positionierung und Direktvertrieb entscheidend sind, um im schrumpfenden Weinmarkt zu bestehen.

People in this episode

Host: Diego Weber

Guest: Christian Ress

Topics covered

• wine market
• branding
• direct sales
• content creation
• positioning

Keywords

• wine
• branding
• direct sales
• content marketing
• wine market

Mentioned in this episode

Organizations: VDP Weingut Balthasar Ress

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