Why 90% of New College Sports Revenue is Planned for Male Athletes

Why 90% of New College Sports Revenue is Planned for Male Athletes

June 23, 2026 · 1h 17m

About this episode

The episode discusses the future of women's sports in college athletics, focusing on financial disparities and the importance of Title IX.

On the 54th anniversary of Title IX, Abby Wambach, Julie Foudy, and Billie Jean King look ahead at the future of women’s sports in a rapidly changing college athletics landscape. Joined by Women’s Sports Foundation President Swin Cash and CEO Danette Leighton, the hosts break down NIL, revenue sharing, the NCAA settlement, collectives, and the growing concern that women’s sports and Olympic programs could be left behind as new money floods the system. Together, they unpack why Title IX still matters as much today as it did in 1972, what’s at stake for girls and women at every level of sport, and how intentional investment, transparency, and advocacy can protect the next generation of athletes and leaders. Follow @welcometothepartyshow on: YouTube — ⁠@welcometothepartyshow⁠ Instagram — ⁠@welcometothepartyshow⁠ TikTok — ⁠@welcometothepartyshow⁠ Email — partypeoplequestions@gmail.com Substack - https://welcometothepartyshow.substack.com Merch - https://welcometotheparty.voila.store Keep the Party Going: Women’s Sports Foundation: https://www.womenssportsfoundation.org/ Play to Lead Study…

Sponsors

Ally Bank

More episodes of Welcome to the Party

Explore listener stats, chart rankings, contacts and more on the Welcome to the Party podcast page.