About this episode

Joe Phair discusses the science of ketones and the importance of metabolic flexibility in achieving true health.

Joe Phair, CEO of Godspeed Nutrition INC., unpacks the science and philosophy behind ketones, metabolic flexibility, and the overlooked foundations of true health. From a life-altering traumatic brain injury to building a performance-driven wellness brand, Joe shares with Kristin how adversity became the catalyst for transformation. This episode goes beyond supplements—it’s about reconnecting with your body, mastering your energy, and embracing both the physical and emotional layers of healing. You’ll learn why most people are missing a crucial “fourth macronutrient,” how modern lifestyles disrupt our biology, and what it really takes to unlock sustained performance and longevity. If you’ve ever felt stuck, depleted, or overwhelmed by conflicting health advice, this conversation will challenge your thinking—and empower you to take ownership of your wellness journey. If you’re looking for the insight and motivation to live a healthy, happy life, this episode is for you. KEY TAKEAWAYS: • What role do ketones play in improving energy, focus, and long-term health? • How can adversity and trauma reshape your approach to wellness and growth? • Why is metabolic flexibility essential in…

Explore listener stats, chart rankings, contacts and more on the WELLPOWER: Breath, Cold & Biohacking podcast page.