Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy

About this episode

Rosalie Kennedy discusses Athletic Brewing's transformation of non-alcoholic beer into a mainstream lifestyle brand.

Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, discusses how the company helped transform non alcoholic beer from a niche category into a mainstream lifestyle brand. Rosalie shares how Athletic Brewing built cultural relevance around wellness, taste, and social connection, why authenticity matters in a crowded beverage market, and how changing consumer behavior is reshaping the future of beer. The conversation also explores category growth, brand positioning, distribution strategy, and how Athletic Brewing is thinking about younger consumers and evolving drinking habits.  Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: The Wharton School

Guest: Rosalie Kennedy

Topics covered

• non-alcoholic beer
• marketing strategy
• consumer behavior
• brand positioning
• wellness culture

Keywords

• Athletic Brewing
• non-alcoholic beer
• marketing
• consumer behavior
• brand strategy

Mentioned in this episode

Organizations: Athletic Brewing

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