Wharton Marketing Matters

What does it take to market a product that challenges long-held category expectations?Conley Downing, CMO of Archer Roose Wines, breaks down the strategy behind building a premium canned wine brand. From consumer trial and experiential marketing to Elizabeth Banks' creative role, retail visibility, moderation trends, and the power of a distinct brand identity, she shares how Archer Roose is making canned wine feel approachable without compromising quality. Hosted on Acast. See acast.com/privacy for more information.

Baby technology is changing how parents monitor sleep, health, and well-being. But how can brands provide meaningful information without creating more anxiety?Krista Weaver, Vice President and Head of Marketing at Owlet Baby Care, joins Barbara Kahn and Americus Reed to discuss marketing in the fast-growing baby tech category. They explore how Owlet combines FDA-cleared wearable monitoring with parent-first product design, actionable sleep insights, and ongoing customer feedback.The conversation also examines the power of parent communities and word of mouth, social listening as a driver of product innovation, responsible uses of AI in health-adjacent marketing, and how a brand can grow alongside the families it serves. Hosted on Acast. See acast.com/privacy for more information.

Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs. Hosted on Acast. See acast.com/privacy for more information.

Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., covering Wilson’s NBA partnership, player relationships, Caitlin Clark ambassadorship, and technology-driven product innovation. Hosted on Acast. See acast.com/privacy for more information.

Emma Barker Bonomo, Editorial Director at Time, joins Barbara & Americus to discuss how the magazine curates its annual Best Inventions list, highlighting the criteria, trends, and global significance behind the most impactful innovations of the year. Hosted on Acast. See acast.com/privacy for more information.

Highlights from Barbara & Americus' conversations with Connor Blakley, founder of Youth Logic, about effective Gen Z engagement, and Matt Abrahams, Stanford Graduate School of Business lecturer and author of Think Faster, Talk Smarter, who discussed practical frameworks for reducing anxiety and communicating with clarity and confidence. Hosted on Acast. See acast.com/privacy for more information.