CLIP: We Had £10k, Needed £20k and Put It All on an Amex. Here's What Happened...
About this episode
Wynter Karo shares her journey of launching Pimentae, a pre-batched spicy margarita, including challenges and successes along the way.
Wynter Karo quit her corporate grad scheme at Sky at 24, called her co-founder Alice, and asked a question nobody had answered yet: why hasn't anyone made a pre-batched spicy margarita? Two months later, Pimentae was on Companies House.In this episode, Wynter gets into the full story, from product development during lockdown, nearly losing their first Waitrose listing to a blending disaster worth £25k, outselling Patrón at Taste London, landing Diageo's Distl Ventures backing, and building a festival activation model that now makes up 25% of their total revenue. Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc https://www.linkedin.com/in/olly-fawcett-668566177/Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35 Follow Wynter:linkedin.com/in/wynter-karo-01076010b https://www.pimentaedrinks.com/?srsltid=AfmBOorqg1QOx_fgL7dqQVzlxLqxrMWIol-0Drjr0EKhA6aqes1jDnx5
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