CLIP: We Had £25k of Wrong Product on Waitrose Shelves and 250 Stores to Call
About this episode
Wynter Karo shares her journey of launching Pimentae, a pre-batched spicy margarita, including challenges and successes.
Wynter Karo quit her corporate grad scheme at Sky at 24, called her co-founder Alice, and asked a question nobody had answered yet: why hasn't anyone made a pre-batched spicy margarita? Two months later, Pimentae was on Companies House. Wynter gets into the full story, from product development during lockdown, nearly losing their first Waitrose listing to a blending disaster worth £25k, outselling Patrón at Taste London, landing Diageo's Distl Ventures backing, and building a festival activation model that now makes up 25% of their total revenue. Follow Olly: https://www.instagram.com/olly.303/ https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pc https://www.linkedin.com/in/olly-fawcett-668566177/ Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35 Follow Wynter: linkedin.com/in/wynter-karo-01076010b https://www.pimentaedrinks.com/?srsltid=AfmBOorqg1QOx_fgL7dqQVzlxLqxrMWIol-0Drjr0EKhA6aqes1jDnx5
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