About this episode

The episode discusses how social media platforms like TikTok and Instagram are becoming primary search engines, impacting small businesses and marketing strategies.

Send us Fan Mail In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore a seismic shift in consumer behavior: social media is officially rivaling Google as a primary search engine. With over half of Gen Z and a third of all consumers searching TikTok and Instagram first, small businesses can no longer win through mere visibility—they have to win by being authentically human. The duo breaks down the rise of creator marketing, explaining why 40% of digital ad budge...

People in this episode

Hosts: Brigitte Vegter, Daniel Proczko

Topics covered

• social media
• search engines
• consumer behavior
• creator marketing
• small business

Keywords

• TikTok
• Instagram
• Google
• Gen Z
• creator marketing
• digital advertising
• consumer behavior

Mentioned in this episode

Organizations: TikTok, Instagram, Google, Gen Z

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