What's New in Creative AI May 2026: Why your team is faster but your agency isn't
About this episode
Jules and Emma discuss findings from the Spring 2026 Spark Report on AI in agencies and the challenges faced by creative teams.
Spark AI is a consultancy helping agencies and creative teams build organisation-wide AI capability. Together, we'll build the engine that changes not just how your team works – but what your organisation is capable of.Jules and Emma dig into three findings from the Spring 2026 Spark Report: why agencies are saving time with AI but not seeing the benefit, the governance gap that's leaving teams exposed, and the growing distance between how confident people feel about AI and how capable they actually are. Plus a Spark team update and what Jules and Emma have been building. Resources mentioned: The Spring 2026 Spark Report – AI in Agencies: From Activity to Advantage: https://www.wearespark.ai/the-spark-report-ai-in-agencies-benchmark Matthew's article in The Independent: https://www.independent.co.uk/voices/generative-ai-creativity-governance-economy-content-renaissance-b2957183.html Spark Sessions – Chris Murphy, Tuncarp: https://www.wearespark.ai/spark-sessions-creative-ai-operating-system-with-tuncarp Book in to meet us in Cannes – https://www.wearespark.ai/cannes-2026 Harness AI across your organisation – and deliver more for your clients, protect your margins and create…
People in this episode
Hosts: Jules, Emma
Topics covered
- AI in agencies
- creative teams
- governance gap
- AI capability
- Spring 2026 Spark Report
- agency efficiency
Keywords
- AI capability
- agency efficiency
- creative teams
- governance gap
- Spark Report
- Cannes 2026
Mentioned in this episode
Organizations: Spark, The Independent
Books & works: The Spring 2026 Spark Report – AI in Agencies: From Activity to Advantage
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