What's new in Creative AI—Grow your Creative Business and Career
About this episode
The episode discusses major shifts in marketing and creative work, including the launch of a bestselling book and the evolving landscape of AI in content creation.
🚨 We're back! And there's a lot to catch up on. In the latest episode of What’s New in Creative AI , we dig into the biggest shifts shaping the future of marketing, content and creative work - and share some major Spark AI news. 👇 🎙️ In this episode, we cover: The launch of our book Shift AI for Agencies - now an Amazon #1 bestseller Why the cost of AI content is collapsing (and what that means for creative value) The “infinite content” problem - and 4 things that will stay scarce How brand experiences are evolving What happens when content, code and labour all become basically free What WPP Open Pro and Figma’s Weevy deal tell us about the new agency landscape 3 mega-shifts in media, including agentic buying and AI-powered browsers Claude Skills, Synthesia video agents, and Copilot’s latest upgrades If you lead a creative team or agency, this is your quick, clear and critical update on what matters now in AI - and what’s coming next. 📕 Grab the book: [ https://www.amazon.co.uk/dp/1781339511/ ] 🧠 Join our newsletter: [ https://www.wearespark.ai/spark-intelligence-ai-newsletter-for-creative-industries ]
People in this episode
Host: Spark
Topics covered
- AI in marketing
- creative business
- content creation
- agency landscape
- media shifts
- AI advancements
Keywords
- AI content
- creative value
- brand experiences
- media shifts
- AI-powered browsers
- creative agencies
Mentioned in this episode
Organizations: Amazon, WPP Open Pro, Figma
Products: Claude Skills, Synthesia, Copilot
Books & works: Shift AI for Agencies
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