How SharkNinja Keeps Going Viral

About this episode

Mark Barrocas, CEO of SharkNinja, discusses how to create products that go viral on social media.

Mark Barrocas is the CEO of SharkNinja, a company that sells everything from vacuums, to blenders, to beauty products. Mark’s problem is this: How do you invent new products that people want to rave about on social media?  In this episode, Mark explains:  How SharkNinja finds product ideas The tradeoffs at the heart of product development How the Ninja Creami became a viral hit Why some products fail and others succeed.  Connect with us: Follow Jacob Goldstein on LinkedIn , X and Instagram  Email us at problem@pushkin.fm   Follow Pushkin on Instagram , LinkedIn or X   Listen to Jacob’s other show, Business History  To listen to the show early and ad free, sign up for Pushkin+ See omnystudio.com/listener for privacy information.

People in this episode

Host: Jacob Goldstein

Guest: Mark Barrocas

Topics covered

• product development
• viral marketing
• entrepreneurship
• consumer products
• social media

Keywords

• SharkNinja
• Mark Barrocas
• product ideas
• viral products
• Ninja Creami
• product development
• social media marketing

Mentioned in this episode

Organizations: SharkNinja, iHeartPodcasts, Pushkin Industries

Products: Ninja Creami

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