Three Words That Close More Deals

Three Words That Close More Deals

July 16, 2026 · 15 min · Season 9 · Episode 1015

About this episode

In this episode, Marsh Buice discusses the Feel, Felt, Found method to enhance sales by building customer confidence and trust.

Ep. 1015. Sales has gotten faster, but people still buy the same way—they need confidence. In this episode, I share an old-school sales technique that’s become underutilized today: the Feel, Felt, Found method. I’ll show you how these three simple words keep you from taking objections personally, help you uncover what’s really causing customer hesitation, and allow you to guide people instead of reacting emotionally. It’s timeless technique that builds trust, reduces unne...

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