About this episode
The episode discusses the challenges institutions face in effectively communicating their messages to younger audiences.
Getting your message out is obviously a cornerstone of PR. But where you put that message is becoming even more important. This week, David Yelland is joined by Anoushka Mutanda-Dougherty from the BBC podcast Fame Under Fire. Together they look at the challenge for big institutions - especially the Royal Family - of cutting through. You may think you've been successful if your story gets pick up in all the traditional places - but has anyone under-35 even seen it? They discuss the need to populate the places beyond your traditional base, to get beyond your echo chamber - and the need to interact rather than just pumping out one-way comms. As Anoushka says, 'Do the boring thing in the most interesting way possible.' Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4
People in this episode
Host: David Yelland
Guest: Anoushka Mutanda-Dougherty
Topics covered
- public relations
- communication strategies
- media engagement
- youth outreach
- institutional messaging
Keywords
- public relations
- Royal Family
- media
- communication
- youth engagement
- echo chamber
- Fame Under Fire
Mentioned in this episode
Organizations: BBC, Royal Family, BBC Radio 4
Books & works: Fame Under Fire
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