
When It Hits the Fan
When It Hits The Fan takes you behind the headlines and into the high-stakes world of power, influence and reputation. Each week, it unpacks the PR playbook used by some of the world's most powerful people and asks how t...
Insights from recent episode analysis
On the show
- Farzana Baduel4 eps
- David Yelland2 eps
- Simon Lewis2 eps
Also: Lauren Beeching, Anoushka Mutanda-Dougherty, David, Simon, Nigel Farage
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 1 signal.
Built from
By chart position
- 🇬🇧United Kingdom · PoliticsHOME#596.2K to 33K
- 🇿🇦ZA · Politics#81147 to 780
- 🇮🇪Ireland · Politics#10884 to 445
- 🇻🇳VN · Politics#11179 to 420
- 🇳🇱Netherlands · Politics#17765 to 343
- Per-Episode Audience
Est. listeners per new episode within ~30 days
6.8K to 36K🎙 ~2x weekly·155 episodes·Last published 1w ago - Monthly Reach
Unique listeners across all episodes (30 days)
14K to 72K🇬🇧91%🇿🇦2%🇮🇪1%+5 more - Active Followers
Loyal subscribers who consistently listen
7.5K to 40K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/14/26 | Evri's Battle with WhatsApp PR | Group chats aren't known for holding back. Take a scroll through your own neighbourhood chat and the word 'Evri' probably features quite highly.This week, David Yelland and Farzana Baduel look at the reputational problem facing the delivery giant. In terms of business, it's a great success story but it has a huge word-of-mouth issue, with people needing little encouragement to vent their fury. Now, the CEO is fighting back - saying because they have so many customers, it only takes a fraction of them to complain to make it feel like there's a problem. He may be entirely right - but is this one of those times when people aren't interested in the facts? And is he really more interested in appealing to the retailers who use Evri, rather than the public?On the extended edition on BBC Sounds, a double whammy of reputational management - Tom Watson and Palantir. The former Labour deputy leader has joined the tech company - but can he do anything to change people's perception of this deeply unpopular company? Or is Palantir just laser-guided on landing lucrative contracts rather than public affection?Also, just how long should you leave it before speaking ill of the dead? In Jeffrey Archer's case, it seemed the gloves came off almost immediately. But, as Farzana and David explain, there is a whole industry around what you could call Legacy PR - with people paying big money to make sure all the right things are said about them, long after they're gone.Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4 | 30m 55s | ||||||
| 10/7/26 | 'The Race We Can't Afford to Lose' | The stakes could not be higher. To the winner, global supremacy. To the loser, irreversible decline.That is how the battle for building more data centres is being fought by Amazon.This week, David Yelland and Farzana Baduel look at how the company is fighting back against the "misinformation and outright lies" that surround data centres. The public has apparently got them all wrong. But just how do you shift opinion when it seems everyone has already made up their mind?On the extended edition on BBC Sounds, a slightly more modern slice of Bayeux brilliance. The Conservatives scored a great PR win with their own 88ft 'tapestry' depicting the last two years in politics. The masterstroke was to include a number of journalists in the artwork - which meant they all posted about it, giving the stunt far more publicity. The very obvious flattery worked a treat - but there are more subtle ways of getting journalists on side which are just as effective.Also, the risks of making pets political. Labour minister Jenny Riddle-Carpenter found herself in hot water after rather clumsily linking black labradors to some kind of 'Far Right fantasy'. The reaction has been exactly as you can imagine. Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4 | 27m 52s | ||||||
| 9/30/26 | I'm a Billionaire... Get Me Out of Here!!! | "That's it, I'm leaving." After which, there is often the sound of a door slamming. But in this case, it's more likely to be the sound of a private jet revving its engines.This week, David Yelland and Farzana Baduel look at why some of the UK's richest people seem so keen to quit the UK. Recent stories includes claims that the country is not just on the slide - but has irreversibly slid. What's really behind the decision to publicly say you're off - or that you're thinking of leaving? Who is the message really aimed at - and what are the risks of sticking your head above the parapet?On the extended edition on BBC Sounds, AI seems to have a PR problem. Literally. OpenAI is still looking to fill its head of comms role after almost a year's search. When PR becomes the story, it's never good. And is there any real chance of one person being able to change the reputation of AI - given the catastrophic predictions for it ending humanity?Also, there are times when it doesn't hit the fan. But it's not because of PR brilliance. This week, Ed Sheeran was saved from a potentially huge crisis when his controversial gigs at a stadium in the US had to be cancelled because of the weather. His problems over his stance on the conflict in Gaza have not gone away for good - but David and Farzana look at times from their own careers when a good old slice of luck has saved the day. And then ask, should you ever take the credit it for it?Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4 | 31m 00s | ||||||
| 9/23/26 | A Statement from the King | 'Never complain, never explain.' Until recently, that could've been the unofficial motto for the Royal Family. Not anymore.David Yelland and Farzana Baduel discuss whether it was wise for Buckingham Palace to issue a statement in response to bombshell claims made in Earl Spencer's new book. Advisors closest to the King must have known it would pour rocket fuel on an already incendiary story - but would it have been even worse not to respond? And sticking with statements, on the extended episode on BBC Sounds, Ed Sheeran. The singer is right in the middle of an enormous PR storm, over where he stands on the situation in Gaza. He's now said he's 'made mistakes and is so, so sorry', but as David and Farzana explain, whatever he does now won't be enough to appease everyone. So what is he supposed to do next?Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4 | 28m 38s | ||||||
| 9/16/26 | How to PR the End of the World | When an interviewer's first question is whether your product could kill all humans, you know it's serious.This week, David Yelland and Lauren Beeching look at how the boss of Anthropic, Dario Amodei, handled himself following insider claims that AI could indeed wipe us all out.As Amodei outlined the risks - and benefits - the vital thing to look at is the timing. With Anthropic preparingto sell its shares on the Nasdaq stock exchange, he needed to appeal to investors more than the general public. And explaining just how incredibly powerful your product is, is not necessarily a bad thing. Even if it could lead to the end of the world.Also - the secret game being played behind-the-scenes when your client is given a right to reply. David and Lauren discuss what options you have - including how quickly to respond and how much or how little detail to give. And they explain how these days, you can be given as little as an hour to put your side, as publications try to stop people going on social media to control the narrative.And it's never a good idea to get on the wrong side of a National Treasure. Sir Tom Jones has made it very clear he's not happy at being offered a reduced role on The Voice. He says ITV told him it was due to a 'financial difficulty with insurance'. With producers looking to 'refresh' the show, is everything as it seems?Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4 | 31m 38s | ||||||
| 9/9/26 | good vibespolitics+3 | — | Reform UKThe Gentlemen | — | good vibespolitics+3 | — | 32m 55s | ||
| 7/15/26 | public relationsBayeux Tapestry+4 | — | British MuseumAlibaba+1 | — | public relationsBayeux Tapestry+7 | — | 26m 38s | ||
| 7/8/26 | PR falloutmedia narrative+4 | Nigel FarageFarzana Baduel | BBC Radio 4Eclectic Sounds+1 | — | PR tacticsmedia+5 | — | 24m 32s | ||
| 7/1/26 | journalismpublic relations+4 | — | BBC Radio 4BBC Sounds+2 | — | Andy Burnhamjournalism+5 | — | 33m 10s | ||
| 6/24/26 | tax transparencymonarchy+4 | — | StarbucksSesame Street | South Korea | King Charlestax bill+7 | — | 25m 50s | ||
| 6/17/26 | social media banbig tech+4 | — | TikTokInstagram+1 | Westminster AbbeyBridlington | social mediaban+5 | — | 27m 32s | ||
| 6/10/26 | reputational rehabilitationpublic relations+4 | — | Space XAnthropic+2 | New York | Hunter Bidenpublic relations+7 | — | 27m 49s | ||
| 6/3/26 | public relationscorporate crisis+3 | — | BPITV+2 | — | BPpublic relations+5 | — | 33m 52s | ||
| 5/27/26 | corporate cultureAI in the workplace+4 | — | Standard Chartered BankDepartment for Education+1 | — | lower value human capitalStandard Chartered Bank+7 | — | 28m 27s | ||
| 5/20/26 | PR strategiesproduct launch+3 | Farzana Baduel | SwatchBBC Radio 4 | — | SwatchPR+6 | — | 26m 26s | ||
| 5/13/26 | resignationpublic relations+4 | — | PfizerBBC Radio 4 | — | resignationPR rules+4 | — | 26m 15s | ||
| 5/6/26 | speechwritingpolitical communication+3 | — | BBC Sounds | CongressStrait of Hormuz | King Charlesspeech+5 | — | 27m 20s | ||
| 4/29/26 | FBI leadershippublic relations+4 | — | FBIApple+1 | — | FBIKash Patel+6 | — | 29m 08s | ||
| 4/1/26 | crisis communicationspublic relations+5 | — | Marks & SpencerBBC Sounds+1 | Iran | crisis commspublic calm+6 | — | 28m 56s | ||
| 3/25/26 | journalismpublic relations+4 | David YellandFarzana Baduel | SkyBBC Radio 4+3 | — | poachersgatekeepers+5 | — | 29m 01s | ||
| 3/18/26 | AIpublic relations+4 | Lauren Beeching | OprahBBC Radio 4+2 | — | ChatGPTPR+4 | — | 22m 08s | ||
| 3/11/26 | public relationsGulf countries+3 | Farzana Baduel | BBC Radio 4 | GulfIran+1 | public relationsGulf+5 | — | 27m 01s | ||
| 3/4/26 | public relationscommunication strategies+3 | Anoushka Mutanda-Dougherty | BBCRoyal Family+2 | — | public relationsRoyal Family+5 | — | 19m 13s | ||
| 2/25/26 | crisis managementpublic relations+3 | — | BBC Radio 4Raconteur Studios | — | crisispublic relations+3 | — | 25m 25s | ||
| 2/18/26 | public relationswater industry+4 | DavidSimon | Channel 4Dirty Business+5 | — | public relationswater industry+6 | — | 30m 55s | ||
| 2/11/26 | PRpolitics+4 | — | Buckingham PalaceBBC Radio 4 | France | Prime Ministercommunication+5 | — | 26m 47s | ||
| 2/4/26 | EpsteinRoyal Family+4 | Simon Lewis | Royal FamilySunday Times+3 | — | EpsteinAndrew Mountbatten-Windsor+6 | — | 29m 14s | ||
| 1/28/26 | Beckham brandPR challenges+5 | David YellandSimon Lewis | RyanairBBC Radio 4+1 | Davos | Beckham brandPR challenges+5 | — | 24m 05s | ||
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Chart history for When It Hits the Fan
Peaked at #59 in United Kingdom, currently #59 in United Kingdom.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| United Kingdom | — | #59 | #59 | — |
| South Africa | — | #81 | #81 | — |
| Ireland | — | #108 | #108 | — |
| VN | — | #111 | #111 | — |
| CL | — | #125 | #125 | — |
| MY | — | #126 | #126 | — |
| United Kingdom | — | #128 | #128 | — |
| SG | — | #130 | #130 | — |
| IS | — | #146 | #146 | — |
| NG | — | #161 | #161 | — |
| New Zealand | — | #174 | #174 | — |
| Netherlands | — | #177 | #177 | — |
| AE | — | #187 | #187 | — |
| GR | — | #197 | #197 | — |
Chart Positions
14 placements across 13 markets.
Chart Positions
14 placements across 13 markets.