Are you using your Isa to its full potential?

Are you using your Isa to its full potential?

From Which? by Which?

May 14, 2026 · 26 min

About this episode

This episode explores the lesser-known perks of ISAs and how to maximize their benefits.

More than 20 million of us have an Isa in the UK. But are you missing out on some of the perks that the tax-free savings product offers? In this episode of Which? Money, our savings expert Matthew Jenkin uncovers some of the lesser-known perks of the tax-free savings product that you might not know about. He explains how an Isa can protect you against frozen tax allowances and shares tips on how your Isa wrapper can reduce the amount of tax you pay on your investments. Plus, Sarah Coles, head of personal finance at AJ Bell, talks about next year’s changes to the cash Isa allowance and reveals some data that shows that almost half of us aren’t expected to change our savings habits despite the government’s push to get more of us investing. Read more about the Isa perks you might not know about on our website & sign up for our free weekly Money newsletter Get in touch with us via email - podcasts@which.co.uk Podcast listeners can get 50% off an annual Which? membership Become a Which? Money member to access 1-to-1 guidance and receive the Money magazine

People in this episode

Host: Matthew Jenkin

Guest: Sarah Coles

Topics covered

  • Isa
  • savings
  • tax-free
  • personal finance
  • investing

Keywords

  • Isa
  • savings
  • tax allowances
  • investments
  • personal finance
  • cash Isa
  • savings habits

Mentioned in this episode

Organizations: AJ Bell

Places: UK

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