
Highbar PT’s Blueprint for Culture, Brand & Growth With Michelle Collie and Dave Pavao
From Will Power Podcast by Will Humphreys by Will Humphreys
May 5, 2026 · 30 min · Season 3 · Episode 30
About this episode
Will Humphreys interviews Michelle Collie and Dave Pavao about High Bar Physical Therapy's unique culture and brand presence at a major industry event.
What does it take to have the best brand presence at the largest physical therapy event in the country? Recorded live at CSM, Will Humphreys sits down with Michelle and Dave from Highbar Physical Therapy, a company that has quietly built one of the most distinctive, people-first cultures in the PT industry. From sparkly orange bomber jackets to a booth that radiates energy, Highbar isn't just different for the sake of it. They're different on purpose. In this episode, Michelle and Dave break ...
People in this episode
Host: Will Humphreys
Guests: Michelle Collie, Dave Pavao
Topics covered
- brand presence
- physical therapy
- company culture
- entrepreneurship
- growth strategies
Keywords
- physical therapy
- company culture
- branding
- entrepreneurship
- growth
Mentioned in this episode
Organizations: High Bar Physical Therapy
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