Lori Shaffer Clarke on The Culture Playbook Behind One of the Most Connected Teams in Pediatric Therapy

Lori Shaffer Clarke on The Culture Playbook Behind One of the Most Connected Teams in Pediatric Therapy

July 14, 2026 · 34 min · Season 3 · Episode 40

About this episode

Lori Shaffer Clarke shares her journey of building and rebuilding a pediatric therapy business, focusing on the importance of company culture and employee support.

This episode is not a straight line success story. Lori built a business, sold it to a competitor who lied about their culture, walked away, lost her company during COVID, and started over with 89 employees in 2020. Five years later she has close to 500. Will and Lori get into what actually holds a culture together at scale. Weekly virtual training with clinic directors. A mentor role built specifically to protect new grads from burnout, including covering caseloads so a stressed therapist ca...

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Host: Will Humphreys

Guest: Lori Shaffer Clarke

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Organizations: COVID

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