About this episode

Charles N. Internicola discusses the critical factors founders must evaluate before deciding to franchise their business.

The question isn't CAN you franchise your business, almost anything can be franchised. The question is SHOULD you.Too many founders enter the franchise world with the legal documents done and the operations manual finished but unprepared for what comes next. Two or three years later they're struggling with franchise sales, or they've sold to franchisees who weren't the right fit. What they have in common: they answered "can we franchise?" and never asked "should we?"In this video, franchise attorney Charles N. Internicola breaks down the 4 franchise readiness factors most founders never evaluate: drawn from two decades of helping hundreds of business owners franchise their business and grow franchise systems:→ FACTOR 1 — INDUSTRY: Your competition at the consumer level AND the franchise level. Is there white space, or are you entering a category where 10–12 franchise brands already compete for the same candidates?→ FACTOR 2 — UNIT ECONOMICS: The one to spend the most time on. Your profitability isn't the question — it's whether franchisees can replicate it in new markets, in a startup phase, paying royalties and fees you don't have.→ FACTOR 3 — CAPITAL: Not…

People in this episode

Host: Charles N. Internicola

Topics covered

• franchising
• business strategy
• founder mindset
• franchise readiness
• unit economics

Keywords

• franchise
• business growth
• capital
• industry competition
• unit economics

More episodes of Win Big at Franchising Podcast | The Internicola Law Firm

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