About this episode

Tom Jacobs discusses the future of SEO in the age of AI and how businesses can adapt their strategies for success.

This week’s episode of Win The Hour, Win The Day Podcast interviews, Tom Jacobs. Is SEO dead because of AI? Not even close. In this episode, B2B SEO expert Tom Jacobs breaks down what is really happening with Google, AI, and how your business should respond. This is a clear, no-hype talk about how to win search in 2026 without chasing every new trend. In this practical and eye-opening conversation, you’ll learn, why Google still matters even with ChatGPT and AI tools rising fast. What “Generative Engine Optimization” really means in simple terms. Why clear answers beat cute marketing every single time. How to use question and answer content to rank in Google and AI search. The smart way to study your top competitors and do it better. How Reddit and other platforms can give you free content ideas. Why brand mentions and partnerships help you show up in AI results. What Google Search Console actually tells you and how to use it. Why traffic without leads means you have a match problem, not a traffic problem. How to use ChatGPT to analyze your SEO data and plan your next blog posts. Tom makes one thing clear: the rules are not gone, they are just being reorganized. If you stay…

People in this episode

Host: Kris Ward

Guest: Tom Jacobs

Topics covered

• SEO
• AI
• Google Search
• B2B Marketing
• Content Strategy
• Generative Engine Optimization

Keywords

• SEO
• AI search
• Google
• content marketing
• traffic
• leads
• ChatGPT
• competitor analysis
• Generative Engine Optimization

Mentioned in this episode

Organizations: Google, ChatGPT, Reddit

More episodes of Win The Hour, Win The Day

• Break Free from the Scripted Trap! with Jeffrey To · May 5, 2026 · 31 min
• How to Get Found on Google Using ChatGPT! with Matt Diamante · April 21, 2026 · 31 min
• Fix Your Va Onboarding Process Now! with Sheena Timbal · April 14, 2026 · 25 min
• LinkedIn Content That Closes High Ticket Clients Without Sales Calls! with Jessie Van Breugel · April 7, 2026 · 29 min
• Brand Stories Vs AI: Who Wins? with Melanie Whittaker · March 24, 2026 · 28 min
• Devastating VA Onboarding Mistake Causing Losses! with Kris Ward · March 18, 2026 · 14 min

Explore listener stats, chart rankings, contacts and more on the Win The Hour, Win The Day podcast page.