Win The Hour, Win The Day

People started booking calls with her and telling her an AI sent them. That's Michelle B. Griffin, and she's back on the show because she went and found out why it was happening. She asks every person who books how they found her. It's a question on her scheduler and she actually reads the answers. Then the answers started changing. Somebody said they asked Claude about personal branding and her name came up. Then it happened again, and again, and it stopped looking like a fluke. Here's the shift. People aren't only searching now, they're asking. Who's the best person for this. And what comes back is a recommendation, not a page of rankings. I've been on hundreds of podcasts, we write blogs every week, there's a book on Amazon, and I've got my own show. So I asked her the selfish question, which is whether we're in better shape than we were back when the whole game was chasing back links into bigger websites. She said yes, because the work moved. It isn't chasing anymore. It's whether the trail you already left says the same clear thing everywhere. Her framework is three Cs. Clarity, so you're positioned for something instead of being one of thousands of business coaches. Credibility, which means third party proof, because AI doesn't want your word for it. Continuity, which means recent, because if every clue about you is from 2019 you're clearly not in the mix. And she gave one thing you can do this week. Open a private window, log out of every paid AI account so it doesn't know it's you, and ask who you are and what you're known for. Then ask who's the best in your lane and see if you show up. She found out she'd been featured in Success Magazine months earlier and had no idea.

A personality test told him he could never be in sales. He's been in sales his entire career and he's very good at it. That's Aleasha Bahr's husband, and she brought the story onto the show this week because it says everything about how backwards we've got this. He's an engineer. He sells to engineers. They like the patience and the detail and the fact that he isn't pushing them. The exact traits the test called a disqualification are the reason he wins the deal. Most sales training was built for one type of person, the fast talking one with their eye on the close. So everybody else runs that playbook, feels awful doing it, and decides they're just bad at sales. Aleasha's whole thing is that there are five sales personalities and every one of them has a real strength. The relationship builder who never pushes. The inquisitive educator who listens better than anyone. The analytical one who follows a process beautifully. The persuader who doesn't get distracted. The chatty charmer who never met a stranger. And there's one habit all five get wrong, which is talking for ten minutes straight and then asking if that made sense. She says stop after each piece and ask if it would make a difference for them. You find out what's actually landing while you can still do something about it. I was the over explainer. I'd tell people every touch point inside our Leadership Program because I was proud of it, and they'd walk away confused and exhausted from talking to me. They bought a red car with a cup holder. They didn't ask what was under the hood.

I'm at my best in a private conversation. One-on-one, in the comments, on a call, I'm all in. Then it's time to be visible in public, and I shrink. For years I told myself the fix was to pitch harder. Get on a bigger show. Wait for someone with a larger audience to notice me and pull me up. Then Jamie Maglietta got on the podcast. She produced Vice President Kamala Harris at BET and spent 20 years inside MSNBC, Fox and CNN. She said one thing that rearranged how I think about being seen. You don't chase media. You produce it. That sounds like a slogan until she breaks it down. A national hit on CNN feels enormous and often brings in zero clients. She had a legal commentator on her show who'd been on every network, and it never turned into a single paying customer. Meanwhile her people go on one tiny local segment and pick up more followers in a day than any national spot ever gave them. Turns out the chase brings in almost nothing. What pays is being findable, clear, and someone people want to stay connected to. And here's the move I can't stop thinking about. Instead of sending some writer a "loved your article" note and hoping, find an expert you genuinely disagree with, say so publicly, and tag them. Now you're producing a conversation people actually want to watch, and you're in it as an equal. One more line of hers stung a little. You can be smart and really boring. Being the expert isn't enough. People have to want to turn you on. So where do you go quiet when it's time to be seen?

Running ads should not feel confusing, expensive, or like another full time job. In this episode, Kris Ward interviews Samantha Fine to break down how ads actually work for real businesses that already sell and want more freedom. In this captivating talk, you’ll learn, why ads work best when something is already selling. How ads bring in leads while you are offline or busy. The biggest mistake people make by boosting posts. Why the Meta pixel matters and what it really does. How ads should send people into a funnel, not your DMs. Simple ways to warm people up before a masterclass. Why trust takes longer now and how to plan for it. How to keep leads coming in even between launches. Get ready for clear advice, real examples, and a fresh way to think about Meta ads that save time instead of creating more work. Don’t miss this episode if you want ads that actually support your business.