
LuAnn Nigara discusses how to handle client pushback on pricing in the first part of her new series.
Today on Window Treatments for Profit You already know you should price for profit. You made that decision. This episode is about what happens in the three seconds after a client you actually care about says: that is more than I expected. In the first episode of her new five-part series, LuAnn Nigara goes somewhere most sales training never goes. Not to the script. To what happens inside you first. The clenching. The impulse that sounds like they do not think I am worth it. And why that impulse, if you do not understand it, will cost you the sale and the margin before you say a single word. She introduces the two-word mechanism she has taught for decades in EW sales trainings and with her Chairman of the Board clients: based on what. And she explains exactly why it works, what it reveals, and how it gives you the breath you need to stay in the conversation instead of scrambling out of it. She also tells the story of a thirty-year client, a wedding, six weeks of delay, and a rush charge that added five thousand dollars to a quote. And what happened when she held the line anyway. This episode is for any window treatment business owner who has ever felt their stomach clench when a…
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