About this episode

LuAnn Nigara addresses how to build confidence in product knowledge for window treatment professionals.

Today on Window Treatments for Profit You’re a year and a half into the window treatment business. You can sell. You’re closing. But when it comes to product knowledge — mounting, specifications, what’s possible, what isn’t — you still feel like you’re catching up. So what do you do about it? That’s the question a listener in the Atlanta area brought to LuAnn in this WWLD episode, and it’s one that more window treatment professionals relate to than you might think. In this solo teaching episode, LuAnn answers it directly — not with a list of classes to sign up for, but with a real framework for how confidence is actually built in this industry. Here’s what LuAnn covers in this episode: • Why the fact that you’re asking this question is already a very good sign • The single fastest education available to any window treatment professional right now — and it doesn’t cost a dollar • How to use your franchise system as a competitive advantage most independent business owners will never have • How to attend manufacturer trainings, vendor webinars, and rep visits like a detective — not a passive student • Why the WCAA’s Atlanta chapter is worth the membership and worth the drive — and…

More episodes of Window Treatments for Profit with LuAnn Nigara

• 359: Robin J. Emdon: The Quote You Promised Yesterday Still Isn't Written · July 20, 2026 · 1h 19m
• 357: Jim Davis-Johnson: Build a Luxury Window Treatment Business Without a Workroom · June 22, 2026 · 1h 2m

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