About this episode

Robin J. Emdon discusses the biological reasons behind procrastination and the importance of accountability in achieving goals.

Today with Robin J. Emdon: You left the customer's house and told them you'd have the quote to them by tomorrow. Then the installer had a question. Then the admin had a question. Then another customer called about a new job. And three days later, that quote still isn't written, and you're the one who feels guilty about it. Here's the truth Robin J. Emdon wants you to sit with: this isn't a discipline problem. Robin is the creator of GetResultsology®, The Science of Getting Stuff Done, known as The Procrastination Slayer and The Momentum Architect. After realizing in 2019 that procrastination had cost him years of his own life, a six year degree that took him ten, Robin spent the shutdown of 2020 doing what he does best: researching the research on neuroscience and behavioral psychology. What he found is that capable, competent people procrastinate for a hardwired, biological reason, not because they're lazy or disorganized. In this conversation, Robin breaks down the three neurotransmitters driving whether you follow through or freeze, and gives the research behind why accountability works: a private, unwritten goal gets done about 46 percent of the time, but add writing it down…

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