About this episode
The episode discusses the concept of Fear, Uncertainty, and Doubt (FUD) in the context of political messaging and a Virginia election case study.
What is FUD: Acronym: Fear, Uncertainty, and DoubtCreated by former IBM engineer Gene Amdahl 50+ years agoAppeals to emotion rather than factVirginia Election Case Study: Redistricting ballot: over $80 million spentYes side won by less than 2 percentage pointsExit polls: many voters still uncertain what they voted onHow Both Sides Used FUD: Yes Side: Messaging: protecting democracy, stopping TrumpMisleading ballot language ruled by judgeMailers disguised as "local newspapers"No Side: Themes: ...
Topics covered
- Fear, Uncertainty, and Doubt
- Redistricting
- Election Messaging
- Voter Uncertainty
- Political Strategy
Keywords
- FUD
- Virginia Election
- Redistricting
- Political Messaging
- Voter Behavior
Mentioned in this episode
Organizations: IBM
Places: Virginia
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