About this episode

The episode discusses the concept of Fear, Uncertainty, and Doubt (FUD) in the context of political messaging and a Virginia election case study.

What is FUD: Acronym: Fear, Uncertainty, and DoubtCreated by former IBM engineer Gene Amdahl 50+ years agoAppeals to emotion rather than factVirginia Election Case Study: Redistricting ballot: over $80 million spentYes side won by less than 2 percentage pointsExit polls: many voters still uncertain what they voted onHow Both Sides Used FUD: Yes Side: Messaging: protecting democracy, stopping TrumpMisleading ballot language ruled by judgeMailers disguised as "local newspapers"No Side: Themes: ...

Topics covered

• Fear, Uncertainty, and Doubt
• Redistricting
• Election Messaging
• Voter Uncertainty
• Political Strategy

Keywords

• FUD
• Virginia Election
• Redistricting
• Political Messaging
• Voter Behavior

Mentioned in this episode

Organizations: IBM

Places: Virginia

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