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Recent episodes
#77 The Hand Trick Great Speakers Use
Jun 17, 2026
3m 49s
#76 Persuade with Visuals: The Cuba Map Strategy
Jun 3, 2026
4m 40s
#75 How to Fight Back Against FUD
May 13, 2026
7m 04s
#74 Fear, Uncertainty, & Doubt
Apr 29, 2026
4m 37s
#73 The 90 Second Phone Pitch
Apr 15, 2026
3m 45s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/17/26 | #77 The Hand Trick Great Speakers Use | The Margaret Thatcher Story: Late 1970s: Thatcher knew the election would be decided by televisionKnew she wasn't good at TVHired media advisor Gordon Reece, former TV producerReece relentlessly filmed her, reviewed footage togetherWorked on appearance, body language, and voice (from breathy/nervous to lower/commanding)Conducted private polls after appearances to adjust approachEventually got comfortable on camera and won election as Prime MinisterThe Lesson: Thatcher wasn't a naturalShe impr... | 3m 49s | ||||||
| 6/3/26 | #76 Persuade with Visuals: The Cuba Map Strategy✨ | Cuba invasionmilitary strategy+4 | — | Medal of Honor | CubaUSA+1 | CubaGeneral David Shoup+5 | — | 4m 40s | |
| 5/13/26 | #75 How to Fight Back Against FUD✨ | Fear, Uncertainty, and DoubtNixon's campaigns+3 | — | — | — | NixonKennedy+5 | — | 7m 04s | |
| 4/29/26 | #74 Fear, Uncertainty, & Doubt✨ | Fear, Uncertainty, and DoubtRedistricting+3 | — | IBM | Virginia | FUDVirginia Election+3 | — | 4m 37s | |
| 4/15/26 | #73 The 90 Second Phone Pitch✨ | fundraisingcampaign strategy+3 | — | — | — | fundraisingphone pitch+3 | — | 3m 45s | |
| 4/1/26 | #72 The Phone Coach✨ | fundraisingdonor relations+3 | — | Phone Coach AppCommonwealth Partners | — | fundraising callsdonors+3 | — | 4m 30s | |
| 3/18/26 | #71 Practice Without Pressure✨ | interview skillspractice+3 | — | The Briefing Room | — | interview preparationtough questions+3 | — | 6m 10s | |
| 3/4/26 | #70 One-minute Reps✨ | public speakingcommunication+4 | — | Commonwealth Partners | — | public speakingmemorization+5 | — | 4m 24s | |
| 2/18/26 | #69 Breaking a Wave✨ | engineeringcampaign strategy+3 | — | Commonwealth Partners | France | tetrapodseawalls+3 | — | 4m 27s | |
| 2/4/26 | #68 The Gas Station Pitch✨ | campaign strategyelevator pitch+3 | — | — | — | gas station pitchcandidate+3 | — | 2m 33s | |
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| 1/21/26 | #67 Workout Your Stump Speech✨ | stump speechpublic speaking+4 | — | Winning EdgeComedian | — | stump speechpublic speaking+5 | — | 3m 57s | |
| 1/7/26 | #66 Create a Fundraising System, Not a Goal✨ | fundraisingcampaign strategy+3 | — | — | — | fundraising systemcampaign cycle+3 | — | 3m 46s | |
| 12/17/25 | #65 The Middle of a Good Story✨ | storytellingdialogue+3 | — | — | — | storydialogue+5 | — | 4m 05s | |
| 12/3/25 | #64 How to Start a Story People Want to Hear✨ | storytellingcommunication+3 | — | — | — | storytellingopening line+3 | — | 4m 12s | |
| 11/12/25 | #63 Focus on What We Control | Summary Over the last 25 years, American politics has swung back and forth like a pendulum—every “permanent majority” has proven temporary. From Bush’s “thumpin’” in 2006 to Trump’s return in 2024, one truth stands out: no single win defines the next one. This episode is a reminder to focus on what we can control. Key Points 2000: Florida recount and a divided nation.2004: Talk of a “permanent Republican majority.”2006–2008: Democrats surge back under Bush and Obama.2010–2024: Power ping-pong... | 2m 42s | ||||||
| 10/29/25 | #62 Letting Voters Change Their Minds | Twenty days before the 1980 election, Reagan’s team debated one question: should he face Carter again?A memo warned his biggest hurdle was proving he was competent, compassionate, and not dangerous.In the final debate, Reagan asked, “Are you better off than you were four years ago?”That single question swung the race and gave voters permission to change their minds.The best closing messages do three things:Decide the emotion you want voters to feel.Make it safe for them to change their mind.P... | 4m 30s | ||||||
| 10/15/25 | #61 Spiking Your Audience’s Attention | Even the best speakers lose people after 90 seconds.To keep attention high, use attention spikes—moments that re-engage your audience.Think of attention like a power line: if you go too long between interesting moments, it sags.Add “power poles” every 6–10 minutes to lift energy and reset focus.Five ways to create attention spikes:Tell a Story – Short, 30–90 seconds, to reinforce a key point.Ask a Question – Get people thinking or responding.Play a Short Video – A quick clip can reset energy ... | 5m 15s | ||||||
| 10/1/25 | #60 The Power of a Memorable Line | In June 1984, Hal Riney sat at a bar and began to write. Over the course of a few hours, he drafted the scripts for what would become the most iconic ads of Ronald Reagan’s reelection campaign. One of them was Morning in America. The ad came out at a precarious moment. Over the past four years, the U.S. economy had started to recover from a deep recession and over 18% interest rates. But it wasn’t yet roaring. The challenge was how to tell that story, how to show progress without drowning peo... | 4m 06s | ||||||
| 9/17/25 | #59 Why the Person with Paper Wins | In this episode, we revisit the power of the one-pager as a persuasion tool. No matter how much things change, the person with a piece of paper usually wins. We walk through the core elements of an effective one-pager: Start with the bottom line. Write one sentence to summarize and one to state the action you want.Define the problem from your audience’s perspective.Lay out your solution using the 3-2-1 approach: three steps, two contrasts, or one big thing.Add data with two or three points th... | 5m 31s | ||||||
| 9/3/25 | #58 Mini Golf for Email: Fun, Fast, and Memorable | The Mini Golf Story: Garnet Carter created first Tom Thumb Golf course as temporary solution for delayed full golf courseAdded obstacles: logs, rocks, things to shoot aroundMore popular than full-size course when it openedFranchised thousands of courses across the countrySuccess: simple, affordable, easy to replicateWhy Mini Golf Worked: Took something big and intimidating (golf) and made it bite-sized and funBroadened the audience significantlyThe Mini Golf Treatment for Email Newsletters: K... | 5m 52s | ||||||
| 8/20/25 | #57 Say It Till It Sticks | The Rock City Story: 1936: Garnet Carter needed to advertise his tourist attraction on Lookout MountainDuring the Depression, couldn't afford traditional advertisingHired painter Clark Byer to paint "See Rock City" on 900 barns across 19 statesOffered free barn painting in exchange for advertising spaceWin-win: farmers got painted barns, tickets, and branded itemsRock City stayed packed for 30+ yearsModern Examples: Buc-ee's billboards: "537 miles," "325 miles," "Next exit"Messages repeat unt... | 4m 00s | ||||||
| 8/6/25 | #56 Being Popular Doesn’t Balance the Budget | "Being Popular Doesn't Balance the Budget": The Challenge: Governor Josh Shapiro positions himself as moderate but governs as liberalMost popular politician in PA due to political talent and millions spent on public personaVoters don't like his policies, especially the budgetLargest proposed budget in PA history: over $50 billion with $5 billion deficit The Three-Step Approach: Help voters "not be wrong" by giving them a path to feel right again 1. Respect Their Thinking Acknowledge why the... | 3m 44s | ||||||
| 7/23/25 | #55 How You're Being Lied to with Statistics | Historical Context: 1965: Darrell Huff testified before U.S. Senate about misleading statisticsAuthor of "How to Lie with Statistics" - best-selling statistics book everSecret: Tobacco industry paid him to discredit smoking-cancer studiesWas working on unpublished book: "How to Lie with Smoking Statistics"Three Quick Tests to Spot Misleading Stats: 1. The Zoom Test Ask: How different would this number look if I zoomed in or out?Consider different time frames, geography, or demographicsWould t... | 5m 39s | ||||||
| 7/9/25 | #54 The $50 Billion Budget That Outgrew PA | The Scale of Growth:Pennsylvania's population: grown only 10% in 50 yearsState government budget: increased over 40% in just 5 yearsGovernor Shapiro's budget: crosses $50 billion mark for first time in historyThe Challenge:Big budget numbers are hard for voters to understandFew people grasp the difference between millions and billionsNeed to make numbers relatable and memorableThree Techniques to Persuade with Numbers: 1. Add a Translation SentenceTreat unfamiliar numbers like a foreign lang... | 3m 31s | ||||||
| 6/25/25 | #53 9 Insights from the Latest PA Polling | 9 Insights from the Latest PA Polling: Governor Shapiro's Standing: 58% favorable, 24% unfavorable rating personallyBut voters don't like his budget9 Key Poll Insights: 1. Cautious Optimism About PA's Direction 47% say state is on right track39% say wrong track2. Don't Touch the Rainy-Day Fund 66% call it fiscally irresponsible to drain fund for budget balancingOnly 22% think raiding the fund is good idea3. Stop Spending More Than You Take In 71% oppose approving budget without sustainable fu... | 3m 38s | ||||||
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