About this episode

The episode discusses Nixon's political strategies in response to Fear, Uncertainty, and Doubt during his campaigns.

The 1960 Attack: Democrats ran ad: "Would you buy a used car from this man?" with Nixon's picturePurpose: attack with Fear, Uncertainty, and Doubt (FUD)1960: Fighting Emotion with Facts (Failed) Nixon focused on substance and policyRefused makeup before first televised debate, looked sweaty and uncomfortableTreated TV like radio with picturesKennedy won close electionNixon later lost California governor race and declared "last press conference"1968: Out-FUD the FUD (Success) Nixon hired Madis...

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