#76 Persuade with Visuals: The Cuba Map Strategy

#76 Persuade with Visuals: The Cuba Map Strategy

June 3, 2026 · 5 min

About this episode

The episode discusses General David Shoup's use of visual aids during a White House meeting in 1962 to illustrate the challenges of invading Cuba.

The Historical Story: Spring 1962: General David Shoup at White House meeting about potential Cuba invasionUsed two transparencies to make his point about invasion difficultyFirst transparency: Cuba map overlaid on USA - stretched from DC past Chicago (over 800 miles)Second transparency: Dot representing tiny Tarawa islandTarawa: 2 square miles, took 18,000 Marines three days to conquer in WWIIShoup had commanded Marines at Tarawa, earned Medal of HonorTwo visuals transformed Cuba invasion fr...

Topics covered

Keywords

Mentioned in this episode

Books & works: Medal of Honor

Places: Cuba, USA, Tarawa

Explore listener stats, chart rankings, contacts and more on the Winning Edge podcast page.