About this episode

This episode discusses how Hamley’s Western Store transformed retail into an immersive experience with insights from guest Katrina Eichner.

From attending WESA as a buyer to building a multi-experience western destination, Hamley’s Western Store proves that retail can be immersive, profitable, and community-driven. In this episode, we talk with Katrina Eichner about what happens after WESA and how retailers can turn inventory, events, and experiences into long-term growth. Links: Hosts: Jennifer Hebert, Morgan Nicole Zipperlen Contact: Sophia Jagella, WESA Marketing Specialist Guest: Katrina Eichner from Hamley’s Western Store

People in this episode

Hosts: Jennifer Hebert, Morgan Nicole Zipperlen

Guest: Katrina Eichner

Topics covered

• retail experience
• community-driven business
• long-term growth
• multi-experience destination
• inventory management

Keywords

• Hamley’s
• retail
• WESA
• Katrina Eichner
• western store
• community
• experience
• growth
• inventory

Mentioned in this episode

Organizations: WESA, Hamley’s Western Store

More episodes of Wisdom by WESA

• Where the Eyeballs Are · May 28, 2026 · 41 min
• Built for Retail · May 21, 2026 · 24 min
• AI for Retailers · May 14, 2026 · 35 min

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